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SBD/December 8, 2010/Sports Media
Published December 8, 2010
ESPN had a larger total-day audience in November than any month in
its history, averaging 1.189 million HHs, topping the previous mark of
1.164 million HHs set in September '09. ESPN also saw it best average
total-day rating for any month on record (since '92), tied with
September '09 and September '10. The network also posted a record 1.512
million viewers in November. ESPN saw a 20% ratings increase over
November '09, the previous best November. ESPN2 (+5%), ESPNews (+18%)
and ESPNU (+97%) also saw larger audiences in November this year than
last year (ESPN).
CHICAGO BORN AND BRED: Just a day after he wrote his goodbye column after 30 years in The Washington Post, columnist Michael Wilbon has agreed to write for ESPN.com and ESPNChicago.com. A Chicago native, Wilbon also will do a weekly segment on ESPN Radio's "Waddle & Silvy Show" on ESPN Radio 1000 Chicago. ESPN.com and ESPNChicago.com posted Wilbon's first column today. He also hosted an online chat (John Ourand, THE DAILY).
KEEPING HIS OPTIONS OPEN: Former MLB manager Joe Torre yesterday said that "although he has a number of options as far as what to do now," he will "wait until after the first of the year to make a decision." Torre: "I have had some inquiries about broadcasting, which certainly is tempting because I did it for six years and I enjoyed it." Torre added that he "hasn't ruled out the possibility of remaining with the Dodgers in a front-office capacity." He and GM Ned Colletti "have spoken periodically since the end of the season, but only in general terms" (ESPNLA.com, 12/7).
NO BULL: In Las Vegas, Jeff Wolf reports the Professional Rodeo Cowboys Association announced yesterday that "for at least the next two years," exclusive National Finals Rodeo telecasts "will be on cable network Great American Country." Eight of this year's first nine "go-rounds are being shown live on ESPN Classic," and next year will mark the "first year since the mid-1990s the rodeo will not be shown on an ESPN network" (LAS VEGAS REVIEW-JOURNAL, 12/8).