SBD/December 8, 2010/Marketing And Sponsorships

Wheels & Deals: Penske, Auto Club Re-Up With Multiyear Deal

Kurt Busch Will Sport Auto Club As Primary Sponsor At Three Cup Races Next Season

Penske Racing and the Automobile Club of Southern California (AAA) announced a multiyear extension of their sponsorship agreement that will see AAA sponsor both the No. 22 Sprint Cup Series Dodge driven by Kurt Busch and the No. 3 Izod IndyCar Series Dallara/Honda driven by Helio Castroneves. AAA will serve as the primary sponsor of Busch for three races -- including the Nov. 6 race at Texas Motor Speedway (TMS) that is included in the Chase for the Sprint Cup -- as well as the co-primary sponsor on two other races. The company will be an associate sponsor for the entire schedule. Castroneves will sport Auto Club or AAA as his primary sponsor during the IndyCar races at Long Beach and TMS (Penske Racing).

HAILING A CAB: Medallion Financial Corp. President Andrew Murstein, whose company funds the purchase of taxi medallions in N.Y. and other cities and acquired Richard Petty Motorsports last week for less than $50M, indicated that he “plans to paint one of his race cars like a New York City taxi cab and unveil it in June at the Pocono 500 race series.” Murstein: “All those other cars blend in, and we want to put one of our yellow taxis in a NASCAR race. The iconic yellow cab is world famous, and Richard Petty (a minority investor) really liked the idea” (CRAINSNEWYORK.com, 12/5).

WHAT’S IN A NAME? In Cincinnati, Kevin Kelly reports the “inaugural NASCAR Sprint Cup Series race at Kentucky Speedway remains nameless but track officials are in serious negotiations with prospective title sponsors of the 400-mile event.” Kentucky Speedway GM Mark Simendinger said, "It is a large property. It takes some detail and some work to get it done. But, yeah, surely there's a lot of interest. Anybody that's involved in sports sponsorship in this region has expressed some level of interest for the most part; all the major sports sponsors anyway" (CINCINNATI ENQUIRER, 12/8).

NOTES: Menards will serve as the official presenting sponsor of the ARCA Racing Series for the '11 season (ARCA)....The U.S. Air Force will extend its sponsorship as the official military partner of Monster Energy AMA Supercross for the fifth consecutive year (Feld Motor Sports).

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