Sources: NASCAR Seeking $1B For Title Sponsor Nike's Converse Launches "Made By You" Campaign Powerade's "Just A Kid" Ad Features Rose Under Armour Focusing On Fitness Apps NASCAR Race Makes Title Sponsor's Site Crash PBR, Sonic Partner For Remainder Of '15 Marketplace Roundup Ovechkin Signs With Fanatics Authentic Kingsford Charcoal Bags To Feature O'Bannon Freddie Jacobson Debuting Three Microbrews
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SBD/Dec. 20, 2010/Marketing and Sponsorship
Published December 20, 2010
In DC, Dan Steinberg noted “home replica Donovan McNabb jerseys” were for sale on Redskins.com “for $39.95, half off the normal price,” after McNabb was benched for yesterday's game against the Cowboys. The only other Redskins player "whose jersey is listed at half price" is DT Albert Haynesworth (WASHINGTONPOST.com, 12/19). Also in DC, Barry Svrluga in a front-page piece noted when the team first acquired McNabb from the Eagles in April, the Redskins “immediately began overhauling their image.” McNabb’s face “graced the side of buses as part of the team’s ‘R You In’ campaign to sell club level seats” at FexEdField (WASHINGTON POST, 12/18).
HEALTH BILL: In Raleigh, Alan Wolf noted the Bobcats signed a one-year deal with Blue Cross Blue Shield of North Carolina, after company President & CEO Brad Wilson spoke to Bobcats Owner Michael Jordan “for about 15 minutes in late October when he was in Charlotte on other business and stopped by the Bobcats’ offices.” Wilson: “I didn’t go there to negotiate the terms and sign a deal, but my visit certainly validated the alignment of the interests of the two organizations.” Blue Cross Blue Shield will become the official insurance provider of the team and also “will sponsor the team’s Stay Active and Jr. Bobcats programs, designed to encourage physical fitness and healthy habits in adults and children.” Wolf noted an "important factor” of the partnership is “Jordan’s vision of expanding the Bobcats to become a team for all the Carolinas, not just the Charlotte region” (Raleigh NEWS & OBSERVER, 12/18).
LOSING HIS BALANCE: In San Antonio, Mike Monroe noted Spurs F Matt Bonner “had to take an intentional foul” on Grizzlies F Zach Randolph during Saturday’s Grizzlies-Spurs game “after three-fourths of the sole came loose from the body of his right shoe.” Bonner is a “free agent when it comes to game shoes, and Saturday’s brand was New Balance,” though it may be “his last game for New Balance.” Bonner: "I’ve been hoping Converse would come through with a shoe deal, but they haven’t, so I just kind of wear whatever. I’ve been wearing Converse and throwing in some New Balance, but they did not come through for me tonight” (SAN ANTONIO EXPRESS-NEWS, 12/19).
INVESTING YOUR PUCKS: USA Hockey on Friday announced a new multiyear partnership with RBC, making the bank its official financial services partner, as well as an official sponsor of the U.S. National Team programs. RBC also will be a premier partner of the '11 IIHF World Junior Championship, '12 IIHF World Women's Championship and Labatt Blue/USA Hockey Pond Hockey National Championships (USA Hockey).