Published December 16, 2010
NBA Senior VP/Business Development PETER FARNSWORTH
is leaving the league at year's end to start his own consulting practice. Farnsworth, a former SportsBusiness Journal Forty Under 40 Award winner, has been at the league for nearly a decade and is credited with landing many large corporate sponsors, including Hewlett-Packard, Kia, and the recent BBVA sponsorship, which was the NBA's first banking deal. He has also been a key man in developing NBA business overseas. Farnsworth said his consultancy was yet to be named, but would focus on cause-related efforts and global business, along with basic services like corporate consulting and property representation. "I'd like to find a way to better link sponsorship and philanthropy, the way we have with NBA Cares, or what we've seen recently with Barcelona and the Qatar Foundation. The non-profit world and the corporate world don't speak to each other well and I'd like to bridge that gap." With the threat of a lockout clouding the '11-12 NBA season, sales prospects should decrease, but Farnsworth said it was more a case of looking for new challenges than anything else. Within the league, business development VPs GARY JACOBUS
, RACHEL JACOBSON
and KELLY FLATOW
, who had reported to Farnsworth, will now all report to Exec VP/Global Marketing Partnerships MARK TATUM
. Farnsworth began his sports marketing career in '92 at ProServ and joined the NBA in '01.