SBD/December 16, 2010/Franchises

Sens Seek To Combat Struggling Attendance By Dropping Prices

Senators Averaging 17,673 Fans Per Game At 19,153-Seat Scotiabank Place
There are still "clumps of near-empty sections at Scotiabank Place" for Senators games this season, but team officials "believe they have attacked weakened attendance following the 2009 playoff miss, by dropping ticket prices to make their games more affordable for average fans," according to Wayne Scanlan of the OTTAWA CITIZEN. Senators President Cyril Leeder: "From the ticket side, we're in a good spot." Entering Monday's game against the Thrashers, the Senators were averaging 17,673 fans per game at 19,153-seat Scotiabank Place through 17 home games, with four sellouts. Through 17 games last year, the Senators were averaging 18,023 fans per game, with three sellouts. The club averaged 18,270 for the whole season last year. But the team is "giving away fewer tickets than last season, so it is actually ahead in revenue from a season ago even if the attendance numbers don't show it." During the '09-10 season, "for every 44 tickets bought, fans received 50, and the six bonus tickets were recorded as complimentary." That program "has been dropped, although freebies still get circulated and the team is featuring aggressive ticket pricing and merchandise giveaways to pump up sales." Leeder: "When you're trying to rebuild your fan base, the best strategy, we think, is to do it in small increments and build it through more tickets, not by raising prices. Try to keep ticket prices as low as you can and try to sell more seats to more people." Scanlan noted Monday's game against the Thrashers "drew a decent crowd" of 18,184, and Leeder pointed out that the Senators "have four big gates upcoming, including the Pittsburgh Penguins on Boxing Day and the Toronto Maple Leafs on New Year's Day" (OTTAWA CITIZEN, 12/14).
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Ottawa Senators, Hockey, Franchises

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