SBD/December 16, 2010/Franchises

Mets Send E-Mail To Season-Tix Holders With Personalized Video

The Mets, continuing their push to revive ticket sales after a total 19% attendance dropoff in '10, this week sent a specially created e-mail to season-ticket holders featuring a personalized video from newly hired GM Sandy Alderson and manager Terry Collins. The e-mail prompts recipients to enter their name and phone number, with that data then digitally inserted into a video segment that shows Alderson and Collins seeking to close a season-ticket renewal order. The e-mail additionally outlines the Mets' recently announced set of ticket-pricing discounts and fan-rewards program. "We're continuing to look for ways to connect with our fans in different and innovative ways, and the reaction to this so far has been very strong," said Mets Exec VP/Business Operations Dave Howard. The digitally focused marketing effort toward ticket sales follows other similar, recent ventures by other MLB clubs, such as the ticketing microsite launched by the Nationals earlier this month. Howard said it is too soon to predict the Mets' attendance outlook for the '11 season, but added, "We believe we have made a very strong statement to the marketplace." In addition to incumbent season-ticket holders that have not yet renewed, the e-mail was also sent to members of the club's various e-mail distribution lists.
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