SBD/December 15, 2010/Sports Media

NCAAF ratings

CABLE TOWNS: ESPN averaged a 1.9 U.S. rating and 2.966 million viewers for its 75 college football telecasts. While the net's rating was flat with '09, the viewership level marks the net's most-watched season since '94. The net also saw a slight increase in audience for its 14 "College GameDay" telecasts, up 1.4% in viewership from '09. ESPN2's 56 telecasts averaged a 0.9 rating and 1.416 million viewers, down 10% compared to '09. Versus saw gains in ratings and viewership this season, which included a mix of Pac-10, Mountain West and Ivy League telecasts. The net's telecasts in '09 last season also included games from the Big 12. Versus was buoyed by the Nov. 13 Oregon-Cal matchup, which marked the net's most-viewed college football game ever. The net averaged 692,000 viewers for its seven Pac-10 telecasts (+46.3%) and 331,000 viewers for its eight Mountain West games (+56.9%).

'10 NCAA FOOTBALL RATINGS, VIEWERSHIP
NET
TELECASTS
U.S.
RAT.
% +/-
VIEWERS
(000)
% +/-
'09
TELECASTS
CBS*
15
4.2
-4.5%
6,944
-0.7%
15
ABC
30
3.5
-10.3%
5,578
-8.6%
31
NBC
8
2.1
-12.5%
3,130
-15.0%
8
ESPN
75
1.9
0.0%
2,966
3.2%
71
ESPN2
56
0.9
-10.0%
1,416
-5.1%
54
Versus
19
0.3
50.0%
411
27.6%
25
NOTES: * = SEC Package only. Excludes Army-Navy and Notre Dame-Navy telecasts.
             

WINDOW WATCHING: ESPN's Saturday primetime window was the net's most-watched college football window this season, averaging a 2.5 U.S. rating and 4.1 million viewers. The net saw strong numbers early in the season for the window, with Penn State-Alabama and Ohio State-Wisconsin both earning just over 7 million viewers each. The net's 12:00pm ET telecasts were flat in ratings with '09, with a slight increase in viewers. Thursday primetime telecasts saw a sharp drop from last season, when four telecasts topped the 4 million-viewers mark. This season, only the Texas A&M-Texas game on Thanksgiving topped that mark.

BREAKDOWN OF MOST-VIEWED ESPN COLLEGE FOOTBALL WINDOWS
WINDOW
TELECASTS
RAT.
% +/-
VIEWERS (000)
% +/-
'09 TELECASTS
Saturday primetime
14
2.5
4.2%
4,124
7.2%
15
Saturday 12:00pm ET
14
1.9
0.0%
2,779
1.4%
14
Thursday primetime
15
1.8
-21.7%
2,841
-19.6%
15
Saturday 3:30pm ET
12
1.3
30.0%
1,908
26.2%
12
             

BIG GAMES: The Nov. 26 Auburn-Alabama game on CBS was this season's most-viewed telecast on any network, earning a 7.3 rating and 12.5 million viewers. Among the top 10 most-viewed games, six were on CBS. The most-viewed cable broadcast was ESPN's Labor Day night Boise State-Virginia Tech game. That marked the net's second-best audience ever for a college football game behind last season's USC-Ohio State telecast. ESPN also saw its best "College GameDay" audience from the campus of Oklahoma State for its Nov. 27 matchup against Oklahoma (2.4 million viewers). NBC's top telecast was the Sept. 11 Michigan-Notre Dame matchup, which earned a 4.5 rating and 6.97 million viewers. ESPN2 also saw its most-viewed telecast on Sept. 11, earning a 2.2 rating and 3.5 million viewers for Georgia-South Carolina.

TOP 10 MOST-VIEWED COLLEGE FOOTBALL GAMES FOR '10 SEASON
DATE
NET
TELECAST
START
U.S. RAT.

VIEWERS (000)

11/26
CBS
Auburn-Alabama
2:30pm
7.3
12,520
12/4
CBS
SEC Championship: Auburn-South Carolina
4:00pm
6.0
10,093
9/6
ESPN
Boise State-Virginia Tech
7:58pm
6.3
9,888
12/4
ABC
Big 12 Championship: Nebraska-Oklahoma
8:07pm
5.3
8,981
10/2
CBS
Florida-Alabama
8:00pm
5.0
8,595
11/13
CBS
Georgia-Auburn
3:40pm
5.0
8,262
11/27
ABC
(regional)*
8:06pm
4.9
8,234
9/25
CBS
Alabama-Arkansas
3:30pm
5.2
8,138
11/26
ESPN
Arizona-Oregon
7:22pm
4.5
7,787
10/9
CBS
Alabama-South Carolina
3:30pm
4.8
7,662
NOTE: * = Regionalized telecast featured Oklahoma-Oklahoma State and Notre Dame-USC
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug