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SBD/December 15, 2010/Marketing and Sponsorship
Published December 15, 2010
In London, Mark Ogden reports Manchester United Owner the Glazer family believes that it can "banish concerns" over the club's $827M (all figures U.S.) debt by "securing a world-record kit deal worth close" to $707M before its agreement with Nike expires in '15. ManU's $476M contract with Nike, which began in '02, is currently worth about $39M a year to the club "because of progressive increments." There are "no plans to lay the ground work on a new deal until at least 2012," but the Glazers believe that the recent seven-and-a-half-year, $425.5M kit deal between Nike and the French Football Federation "has set the benchmark for United when they come to seek out a new long-term agreement" (London TELEGRAPH, 12/15).
GETTING BEHIND THE WHEEL: Eagles QB Michael Vick has signed an endorsement deal for Woodbury Nissan in New Jersey, and ESPN's "SportsNation" asked viewers whether they would hire Vick as a spokesperson for their company. ESPN's Colin Cowherd said, "He’s the most popular athlete (in Philadelphia). He can sell cars. By the way, he's a story of redemption." But ESPN's Michelle Beadle said, "If I hire someone to represent my company they're also representing me and I don’t believe Michael Vick represents me at all. … What he did is beyond screwing up, it's reprehensible." Respondents to the question were split evenly 50%-50% ("SportsNation," ESPN2, 12/14).
STAYING FIT ON THE ROAD: The AP reported New Balance has entered into a partnership with Westin Hotels & Resorts under which the company will "provide athletic shoes, clothing and fitness programs for free." The program was "recently launched at 10 Westin properties and will begin rolling out to all Westin hotels in 2011." New Balance also is "providing in-room fitness and equipment-free workouts for guests" (AP, 12/14).
INFORMATION SUPERHIGHWAY: NASCAR's maintenance fluid partner, Phyzix Synthetics, yesterday announced the launch of a virtual training website where automotive installers will have direct access to automotive training 24/7. The site, Phyzixuniversity.com, will feature NASCAR talent Ray Dunlap and Shannon Wiseman, as well as industry veteran Jeff Cowan of Jeff Cowan's Pro Talk. Course categories include Phyzix Pit Crew, Earn Your Ride and Hall of Fame (Tripp Mickle, SportsBusiness Journal).