SBD/December 15, 2010/Marketing and Sponsorship

Nike Unveils New Unis For Oregon To Wear In BCS Title Game

Nike yesterday "unveiled a new uniform to be worn" by the Univ. of Oregon in the Jan. 10 BCS Championship game against Auburn Univ., according to Rob Moseley of the Eugene REGISTER-GUARD. The uniform "features a number of advancements in the padding and cleats" and also the "implementation of neon yellow in the color scheme." New elements include the "use of neon yellow, for the 'O' logo on the helmets, the outline of the jersey's numerals and -- most strikingly -- the socks and back of the cleats." Oregon's "up-tempo style has been branded the 'blur' offense by some journalists, and the neon socks and shoes will apparently play off that label." However, the new uniforms are "far from a major departure from Oregon's current uniform," as they "included feathers on the shoulders of the jerseys" and the same style font for the numbers. Oregon "will wear white jerseys and pants for the title game ... and will apparently wear their carbon-fiber helmets again." Nike yesterday also introduced the bowl uniforms for Boise State, Florida and TCU (Eugene REGISTER-GUARD, 12/15). In Portland, Allan Brettman reports the uniforms include Oregon coach Brian Kelly's "Win the Day" slogan "on the top of the socks and an abbreviated 'WTD' stamped on a black stripe that runs down the middle of the carbon fiber-look helmets." While no Nike execs yesterday "wanted to say so, one of their competitive business targets is undoubtedly Under Armour," which is Auburn's equipment supplier (Portland OREGONIAN, 12/15).

DUCK SOUP: YAHOO SPORTS' Matt Hinton wrote under the header, "Oregon's BCS Uniforms Are Here, And They Are Relatively Sensible." The unis are "somewhat constrained by the Ducks' status as the designated 'away' team in Glendale, Ariz.., forcing them into road whites" (SPORTS.YAHOO.com, 12/14). ESPN's Jesse Palmer said he liked the helmet Oregon will wear but the "gun metal black" is his "favorite for the helmet." ESPN's Ed Cunningham asked, "How do they have that much money for uniforms?" But Cunningham quickly, and sarcastically, said, "Sorry, sorry, I didn't mean to bring that up" ("College Football Live," ESPN, 12/14).

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