SBD/December 15, 2010/Marketing and Sponsorship

Favre Facing Criticism For Selling Autographed Ball So Soon

Favre Catches Heat For Trying To Profit On End Of His Consecutive Games Played Streak
Vikings QB Brett Favre's decision to sell an autographed football commemorating his streak of 297 consecutive regular-season games started on his website for $499.99 just minutes after he was deemed inactive for Monday night's game "cheapens" the streak and lets fans know it "really was about Brett Favre the entire time," according to ESPN.com's J.A. Adande. The football includes the number "297" and the weeks the streak started and ended. Adande said, "This whole streak, this whole season, was just an opportunity to sell merchandise on his website." Favre also appeared at the postgame press conference wearing a camouflage No. 4 hat, and Adande said, "It just lets you know that he wasn't thinking Vikings at that time. He's thinking Brett Favre." Denver Post columnist Woody Paige said, "What Favre is doing is tacky. You don't market yourself like that. You wait until the season is over at least ... then you do it." ESPN.com's Bomani Jones: "Of course it was tacky. Brett Favre does tacky" ("Around The Horn," ESPN, 12/14). In Florida, David Moulton wrote, "You are prostituting yourself and making a mockery of your 297 consecutive games 'streak' all for $150,000? ... This is greedy, tacky and selfish." Moulton: "You didn't even wait until the season was over! Heck, you didn't wait til the game was over. For goodness sakes you didn't wait for the game to start!" (NAPLES NEWS, 12/14). In Atlanta, Jeff Schultz: "If there's a retailing equivalent of not waiting until the body gets cold, here it is. ... When did Favre start manufacturing these -- when he was helped off the field against Buffalo last week?" (AJC.com, 12/13). But Dallas Morning News columnist Tim Cowlishaw said, "Athletes have a very short time where they can capitalize on these kinds of things. ... People aren't going to remember the merchandising five years from now" ("Around The Horn," ESPN, 12/14).
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