SBD/December 15, 2010/Leagues and Governing Bodies

Whan Marks First Year As LPGA Commish; Traveled To All Tourneys

Whan (r) Continues To Preach Patience On LPGA Turnaround
It has been "nearly one year" since Michael Whan took over as LPGA Commissioner, and he has been "busy living the lives of his players," according to Jill Painter of the L.A. DAILY NEWS. Whan "attended all 24 official LPGA events on a whirlwind tour that spanned 20 states and 15 countries." Whan: "I didn't originally have that plan. I got to the second tournament and realized how incredibly different it was than the first tournament. They may have the same promoter but they were fundamentally different. The title sponsors had different objectives. I realized that what I would've guessed would have been so wrong. Now, I don't have to have a conference call having not been to a tournament." He added, "It's not a job you do from an office. You can't be a good business partner to somebody if you're in Florida all the time." Painter writes Whan "has already done more good" than former LPGA Commissioner Carolyn Bivens "dreamed." Bivens "hurt the Tour and put it in danger of closing business," while Whan is "helping in an economically challenged environment that has stung even the PGA Tour." The LPGA "needs a face that players and sponsors and fans can trust." Whan: "One thing I'm working on is patience. ... I told people this would be a two-year turnaround, but in my head I was thinking six months. I'm learning I have to have patience I didn't know about coming in." Meanwhile, Whan said of the parity at the top of the rankings, "I like it, but it seems a lot of media people disagree. Maybe they're right. Golf doesn't need one consistent face. No one questions the NFL. I don't know if they have one consistent face. I have three boys, and one would say Drew Brees and another Peyton Manning and another Tom Brady. I'd say they're right. There's a lot of people to root for" (L.A. DAILY NEWS, 12/15).
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