SBD/December 15, 2010/Franchises

Indians Lower Ticket Prices, Offer Incentives To Lure Back Fans

The Indians are offering "discounted tickets and other enticements to lure" fans back to Progressive Field in '11, according to Bill Lubinger of the Cleveland PLAIN DEALER. Except for Opening Day, bleacher seats "will cost $10 for every game, down from as much as $20 for some prime games last season" and the "lowest price for the bleachers since 1997." Full-season ticket holders, "regardless of seat location, bleachers included, get a free membership to the Terrace Club, the ballpark's restaurant." They "also get to use a suite for one game and club seats for another." Membership fees for the Terrace Club previously "were $900 or $500, depending on the type." Full-season ticket plans in the lower bowl will cost 20-60% "less than the same seat bought as single games," and upper-level box seats "have been cut $8, to $12 to $16 per seat from $20 to $24 last season." Lubinger notes the Indians "last raised ticket prices before the 2008 season." The team "drew just 1.39 million fans in 2010 after back-to-back fourth-place finishes." The Indians' $61M payroll this past year "ranked 24th among the 30 teams," and player salaries are "expected to be even lower next season, between" $40-50M (Cleveland PLAIN DEALER, 12/15).

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