SBD/December 15, 2010/Franchises

Business Council To Purchase $50,000 Worth Of Hornets Tickets

Business Council Will Devote $30,000 Of Its $50,000 Pledge To Tonight's Kings-Hornets Game
The Business Council of New Orleans & the River Region yesterday announced that it "will purchase $50,000 worth of Hornets tickets for the remaining games through January," according to John Reid of the New Orleans TIMES-PICAYUNE. The Hornets "can opt of their lease agreement with the state if an attendance benchmark of 14,735 at the New Orleans Arena is not met by Jan. 31." Their "current home average is 13,735," which means the team "will have to average 14,883 for the next 12 home games to meet the criteria." The team "plans to continue to do its part to make sure the benchmark is reached through various ticket-pricing plans." Hornets officials yesterday said that they have "no plans to devote more of their staff to ticket sales, but they plan to continue pushing their full-season and mini-ticket plans and specially priced tickets for selected games." New Orleans Mayor Mitch Landrieu: "The economy's been tough. There really hasn't been an active push. And every now and then, you just have to refresh the call to people. I think the attendance has been pretty good. I think if you look at the average attendance around the league, ours is really not that bad." Hornets VP/Marketing Matt Biggers hopes that Landrieu and Louisiana Gov. Bobby Jindal's "push to increase ticket sales will attract more businesses and groups like the Business Council to buy season tickets and alleviate the pressure of relying on walkup sales on game days." Reid notes the "toughest draw" for the Hornets is "when the team plays on Wednesday nights." The Hornets tonight host the "lowly Kings," who boast a 5-17 record. The Business Council "will devote $30,000" of the $50,000 pledged "to tonight's game" (New Orleans TIMES-PICAYUNE, 12/15).
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