SBD/November 30, 2010/Marketing and Sponsorship

Tom Brady To Become First Athlete Endorser For UGG Boots

Deckers Outdoor President & CEO Angel Martinez announced last night on CNBC’s “Mad Money” that Patriots QB Tom Brady will endorse the company's UGG brand for men. Martinez said, "We have decided that we needed to just get the word out there that it's a brand for guys, give guys permission to wear UGGs, and who better to give guys permission to wear UGGs?" Martinez said Brady "is the guy every guy I know wants to be." Martinez noted Brady has been "wearing UGGs for a long time, so he's been a fan. And that made things easier because it's a product with authenticity built in to the relationship." The company approached Brady about endorsing UGGs, but Martinez said, “We knew that he was wearing them … and we said, 'This is the perfect guy.' If we had to shop around the world, who would be the perfect UGG guy: Tom Brady" ("Mad Money," CNBC, 11/29). Brady will begin endorsing the brand as part of a multiyear deal with the fall '11 collection. He will also consult on ideas for future seasonal collections (UGG Australia).
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