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SBD/November 16, 2010/Marketing And Sponsorship
Gameday Merchandise To Handle Retail Ops For MLS Timbers
Published November 16, 2010
ALSO PICKS UP HERITAGE CLASSIC: SPORTSBUSINESS JOURNAL’s Don Muret reports the NHL has awarded Gameday the “exclusive retail rights for the 2011 NHL Heritage Classic,” which will feature the Canadiens and Flames. Gameday plans to “supplement” the permanent retail store at Calgary's McMahon Stadium with “about seven portable stands plus a tented store outside the building and a site at the Westin Hotel, event headquarters for the NHL.” NHL VP/Retail Sales & Marketing Barry Monaghan “would not disclose the league’s expectations tied to Heritage Classic retail,” but he said that “it is close to the goals the NHL sets for its Winter Classic” (SPORTSBUSINESS JOURNAL, 11/15 issue).