SBD/November 10, 2010/Marketing And Sponsorships

Surf's Up: Kelly Slater Opts For Stake In Quiksilver Over Bonus

Slater Will Still Get Healthy Bonus For Title Win After Turning Down $10M For Quiksilver Stake
Quiksilver CEO Bob McKnight revealed that surfer Kelly Slater was “given the option of a hefty bonus to reward his ground-breaking achievement” of winning his record 10th world surfing title, but the longtime Quiksilver endorser “instead opted to take a stake in the company,” according to Ben Horne of AAP. Slater now owns 3% of the company. Although Slater “won’t pick up the long rumoured” $10M sponsorship bonus, McKnight said that the surfer will “still receive a seven figure sum” from Quiksilver for clinching the title at the Association of Surfing Professionals event. McKnight: “Ownership of the company is a forced savings thing for him and we’re a public company so he can set up for the rest of his life and take care of his family and we think that’s a lot more important than a one time bent-for-hell bonus like that.” Horne reports movie and book deals also are “in the works for Slater, and soon he will unveil his Kelly Slater Artificial Wave company project, which has the potential to change the face of surfing.” Slater and McKnight teamed with the Univ. of Southern California to develop “technology which produces a perfect circular artificial wave.” The designed wave pool is “roughly 165 metres wide and investors are interested.” McKnight said that “such a breakthrough has the potential to put surfing in the Olympic Games and even result in an Association of Surfing Professionals tour event being held in artificial conditions” (AAP, 11/10).
Return to top

Related Topics:

Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug