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Dynamic Ticketer Qcue Reaches Partnership With Goldstar
Published November 10, 2010
Dynamic ticket pricing outfit Qcue Inc. has struck a strategic partnership with California-based discount ticket distribution outlet Goldstar, which works with more than 4,000 venues for sports, concerts, performing arts, theatre and other events. Goldstar will use Qcue to help those venue clients better identify pricing and sales trends, perform more comprehensive inventory management, and automatically flag inventory for discounting. Qcue has quickly struck a prominent position in the fast-emerging realm of dynamic ticket pricing, now working with more than two dozen teams across the sports industry. Goldstar, meanwhile, has developed a business model in which its 1.2 million members, 75% of which are women, are regularly alerted to special ticket offers based on their interests and locale, helping venues build more diverse audiences. "We're starting to see a lot of new distribution channels such as Goldstar and we're definitely able to do our job better by having greater insight into the larger ticketing universe instead of just what's happening at the primary box office," said Qcue CEO Barry Kahn. Financial terms were not disclosed. "Dynamic pricing is definitely coming, and is going to be something the entire industry is going to embrace," said Goldstar CEO Jim McCarthy. "So I wanted to get out in front of this, and Qcue is doing what needs to be done in this space."