SBD/Issue 54/SBD/SBJ Reader Survey

SBD/SBJ Present Our Sixth Annual Reader Survey

The sixth annual SportsBusiness Daily/SportsBusiness Journal Reader Survey is in the books, and nearly 2,000 voters told us what they think about the issues and people driving the industry. Soccer continues to grow in stature, as the FIFA World Cup was voted as the sports business story of the year. Meanwhile, readers claim rising ticket prices pose the biggest threat to sports, followed by a disconnect with the fan base. Readers also are using social media more, though growth appears to be moderate.

METHODOLOGY: Voting was conducted over three weeks starting Sept. 27, with polling via SportsBusinessDaily.com and SportsBusinessJournal.com. Only the top vote-getters are listed, and the results have been rounded. Our thanks here to Turnkey Sports & Entertainment, which again this year provided the technical and surveying support to make this effort possible. Of course, we also thank you. Whether you’re a first-time voter or a sixth-time voter, these are your results, which you will see in THE DAILY over the next five days. Today, we present data on the people who voted in the survey, as well as the general state of the industry.

ABOUT YOU

Personal economic situation compared to the same time last year



Responses: 1,950
 

Do
you
use
Twitter?
Yes
42.18%
No
57.57%
What is Twitter?
0.26%
Responses: 1,949

GETTY IMAGES

Hours a week spent watching or attending sporting events
0-2
3.99%
3-5
17.75%
6-8
26.55%
9-11
17.60%
12-14
11.56%
15 or more
22.56%
Responses: 1,955
 

ABOUT OUR INDUSTRY



Most marketable athlete
Peyton Manning
39.03%
Derek Jeter
17.92%
LeBron James
9.38%
Tom Brady
6.76%
Kobe Bryant
4.50%
Responses: 1,909

 


GETTY IMAGES

Biggest sports business story of the year
South Africa hosts the World Cup, and who will forget those horns?
21.85%
LeBron James uses TV show to announce where he will play
20.71%
CBS and Turner partner on $10.8 billion TV deal with the NCAA
12.28%
Tiger Woods returns to competition, but play suffers
11.08%
Conference realignment sends schools to new homes,
but Texas sits it out
10.25%
Responses: 1,922

 


GETTY IMAGES

Best sports
event to attend
Super Bowl
20.72%
FIFA World Cup
16.41%
NCAA Final Four
11.69%
World Series
8.26%
Summer Olympics
7.90%
Masters
7.13%
Responses: 1,949

GETTY IMAGES

Biggest threat to sports
Rising ticket prices
28.96%
Disconnect with fan base
19.84%
Improvements to the in-home viewing experience hurting attendance
16.50%
Inflated salaries
11.99%
Losing competitive balance
6.36%
Integrity of the game
5.28%
Players’ poor off-field conduct
4.36%
Use of performance-
enhancing drugs
3.23%
Other Return to top

Related Topics:

SBD/SBJ Reader Survey

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