SBD/SBJ Present Our Sixth Annual Reader Survey

The sixth annual SportsBusiness Daily/SportsBusiness Journal Reader Survey is in the books, and nearly 2,000 voters told us what they think about the issues and people driving the industry. Soccer continues to grow in stature, as the FIFA World Cup was voted as the sports business story of the year. Meanwhile, readers claim rising ticket prices pose the biggest threat to sports, followed by a disconnect with the fan base. Readers also are using social media more, though growth appears to be moderate.

METHODOLOGY: Voting was conducted over three weeks starting Sept. 27, with polling via SportsBusinessDaily.com and SportsBusinessJournal.com. Only the top vote-getters are listed, and the results have been rounded. Our thanks here to Turnkey Sports & Entertainment, which again this year provided the technical and surveying support to make this effort possible. Of course, we also thank you. Whether you’re a first-time voter or a sixth-time voter, these are your results, which you will see in THE DAILY over the next five days. Today, we present data on the people who voted in the survey, as well as the general state of the industry.

ABOUT YOU

Personal economic situation compared to the same time last year Responses: 1,950   Do you use Twitter? Yes 42.18% No 57.57% What is Twitter? 0.26% Responses: 1,949

GETTY IMAGES Hours a week spent watching or attending sporting events 0-2 3.99% 3-5 17.75% 6-8 26.55% 9-11 17.60% 12-14 11.56% 15 or more 22.56% Responses: 1,955

ABOUT OUR INDUSTRY

Most marketable athlete Peyton Manning 39.03% Derek Jeter 17.92% LeBron James 9.38% Tom Brady 6.76% Kobe Bryant 4.50% Responses: 1,909   GETTY IMAGES Biggest sports business story of the year South Africa hosts the World Cup, and who will forget those horns? 21.85% LeBron James uses TV show to announce where he will play 20.71% CBS and Turner partner on $10.8 billion TV deal with the NCAA 12.28% Tiger Woods returns to competition, but play suffers 11.08% Conference realignment sends schools to new homes, but Texas sits it out 10.25% Responses: 1,922   GETTY IMAGES Best sports event to attend Super Bowl 20.72% FIFA World Cup 16.41% NCAA Final Four 11.69% World Series 8.26% Summer Olympics 7.90% Masters 7.13% Responses: 1,949

GETTY IMAGES Biggest threat to sports Rising ticket prices 28.96% Disconnect with fan base 19.84% Improvements to the in-home viewing experience hurting attendance 16.50% Inflated salaries 11.99% Losing competitive balance 6.36% Integrity of the game 5.28% Players’ poor off-field conduct 4.36% Use of performance- enhancing drugs 3.23% Other Return to top Related Topics: SBD/SBJ Reader Survey Street & Smith's SportsBusiness Daily/Global Advertise With Us Company History Contact Us College and University Program Editorial Calendar Editorial Mission Editorial Staff FAQs My Account Subscribe Street & Smith's SportsBusiness Journal Advertise With Us Company History Contact Us College and University Program Editorial Calendar Editorial Mission Editorial Staff FAQs My Account Subscribe Events 09/10 2013 Game Changers Conference 10/02 CSE Sports Marketing Symposium / Social Media & Sports Series 11/13 2013 Covington & Burling Sports Media & Technology 12/03 2013 NASCAR Motorsports Marketing Forum 12/11 2013 IMG Intercollegiate Athletics Forum Corporate About Us Advertise With Us My Account Resource Guide and Fact Book Subscribe Follow @sbjsbd View the mobile website | Report a Bug ©2013 Street and Smith’s Sports Group and its licensors. Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement and Privacy Policy. About our ads. All rights reserved.