SBD/Issue 52/Leagues & Governing Bodies

Finchem Reportedly Reaching Out To Tiger To Play More In Spring

PGA Tour Commish Encouraging Woods To Play
Some More Tournaments In Early Part Of Year

PGA Tour Commissioner Tim Finchem is "under pressure to improve ratings before the Masters" with the tour's TV deal expiring after the '12 season, and he is reaching out to Tiger Woods to "play more than he normally does in the first quarter of the year," according to sources cited by Ron Sirak of GOLF WORLD. Woods' pre-Masters U.S. schedule in recent years has included Torrey Pines, the WGC-Accenture Match Play Championship, Doral and Bay Hill. Talks on a new TV deal "will begin this year," and Sirak notes Woods could "help the tour by adding an event" (GOLF WORLD MONDAY, 11/22 issue). In West Palm Beach, Edgar Thompson noted Woods "has played a select number of events for some time, but this could change this year because Tiger now needs the Tour as much as it needs Tiger" (, 11/22).

NO QUICK FIX: In Toronto, Ian Hutchinson writes of Woods' scandal and his recent attempt to restore his image, "The reality is that there will not be one defining moment in all of this and Woods' march through Twitter, Newsweek and ESPN last week isn't going to change that fact. A common perception was that it was an attempt to put a positive spin on the story with its one-year anniversary coming up, more directed at the corporate world as he seeks to regain endorsements than it was at his fans." But Woods' image overhaul "won't happen overnight or in a one-week media blitz." The "first big step will be getting his game in shape which may take less time than it takes to improve his image, but in both cases, action will speak louder than words" (TORONTO SUN, 11/23). Author John Feinstein said there are "several things I would love to see Tiger Woods do" to help his image. Feinstein: "I would love to see him not always play his pro-am rounds at 6:40 in the morning so he’s gone by the time most fans, many of whom only have Wednesday tickets, arrive on the grounds. I would like to see him play in different events. ... I’d like to see him make tangible efforts and not chase so many appearance fees overseas. Play on his home tour, try to help it out” ("Golf Central," Golf Channel, 11/22).

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