SBD/Issue 51/Sponsorships, Advertising & Marketing

Marketplace Roundup

The N.Y. POST reported Jets QB Mark Sanchez' "first television commercial for zero calorie Pepsi MAX will debut Thanksgiving Day, airing once during each NFL game broadcast." The 30-second spot, "shot last month in L.A., features Sanchez coaching a Pepsi MAX delivery truck driver through NFL Combine-like drills" (N.Y. POST, 11/21).

Randy Moss' No. 84 Has Been
Best-Selling Titans Jersey Since Trade

WELCOME TO NASHVILLE: In Nashville, Getahn Ward reported Randy Moss' No. 84 Titans jersey "has been the top-selling Titans jersey, at least at the NFL's official online store," since he joined the team earlier this month. Local sporting goods retailers "saw an initial spike in interest and sales of Moss' jerseys after the Titans acquired him." Titans Pro Shop Merchandise Manager Kristopher Smith: "We've never had anything quite like this." NFL Corporate Communications Coordinator Joanna Hunter confirmed that Moss "has been the No. 1-selling Titans jersey since he joined the team, but she declined to provide specific sales figures" (Nashville TENNESSEAN, 11/20).

TIME TO WRAP IT UP: In London, Jacqueline Magnay reported sponsors "prepared to pay for the colourful Olympic Stadium wrap" in London that was "abandoned in a cost-cutting measure may try to recoup the cost by selling parts of it as post-Games souvenirs." LOCOG Chair Sebastian Coe said that "potential interested parties had come forward to underwrite the cost" of the US$11.2M "plastic surround after it was removed as part of the Government’s comprehensive spending review." Prospective companies "would not be allowed to have any branding on the wrap," but sources said that they "may be allowed to own it and then sell it off after the completion" of the '12 Games (London TELEGRAPH, 11/20).

YOU'VE GOT A FRIEND IN NEED: In Charlotte, Jim Utter reported Carl Edwards, "one of the most successful" drivers in the NASCAR Nationwide Series, is "searching for sponsorship" for the series next season. Edwards is "lacking a half-season of sponsorship in his quest to run another full season in the series in 2011 with Roush Fenway Racing" (CHARLOTTE OBSERVER, 11/20).

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