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SBD/Issue 51/Events & Attractions
Paid Attendance For Pacquiao-Margarito Fight Just Over 30,000
Published November 22, 2010
|Second Pacquiao Bout At Cowboys Stadium
Earns Almost $1M Less In Gate Revenue
Manny Pacquiao's return visit to Cowboys Stadium sold about 15% fewer tickets and generated almost $1M less in gate revenue than his first fight there, according to documents filed with Texas regulators. Pacquiao's 12-round pummeling of Antonio Margarito on Nov. 13 delivered a paid attendance of 30,437 and ticket revenue of $5.4M. That was down from 36,371 paid and $6.3M when he beat Joshua Clottey at the stadium in March. Actual attendance for the two fights was similar: 40,154 this time, down from 41,843 last time. Comps increased from 5,472 to 9,717. The Cowboys announced a crowd of 50,994 for the first fight, but documents showed that figure to be wildly inflated. "Both were very successful," said Top Rank President Todd DuBoef. "There were some issues this time. Can the market bear a second fight? You have the Cowboys' season. You're coming off the Rangers in the World Series. High school football season. We feel like we did very well." Much like last time, Top Rank and the Cowboys found a robust market for lower-priced tickets. Though prices ranged from $40-700, those priced at $100 or less accounted for 50.2% of tickets sold. The event sold 9,536 seats at $100 and 8,727 at $50. "We decided to be more conscious about making cheaper tickets available, so we had a lot of $100s this time," DuBoef said. "Those did well. And the $50s, we couldn't keep in stock. People kept buying the hell out of them." The Cowboys sold 1,256 standing room party passes priced at $35 each for the last fight. Top Rank elected not to sell those this time because it feared they would cut into local PPV sales.