SBD/Issue 48/Sports Media

Esquire Writer Denied Heat Credential After LeBron Comments

Raab Plans To Write A Book
About Cleveland Sports
The NBA and the Heat will not grant writer Scott Raab a media credential to cover games at AmericanAirlines Arena after he posted a series of profanity-laced messages Sunday about Heat F LeBron James on his Twitter account, including calling James the “Whore of Akron.” NBA Senior VP/Marketing Communications Michael Bass said, "There is an expectation of professionalism on both sides of the team-media relationship. The posts on Mr. Raab's Twitter account clearly fall short of that standard." Raab had obtained a credential for last Saturday's Raptors-Heat game as part of a plan to cover the team for the entire week. He runs the "LeBron Watch" blog on Esquire.com, where he is described as a "heartsick Clevelander." He plans to release a book about Cleveland sports in early ’12. NBA Senior VP/Basketball Communications Tim Frank noted the league typically does not credential media members for the purposes of writing a book, and the league typically issues season credentials to writers who cover 40-50 games per year. Frank also noted the Heat do not traditionally credential bloggers. "I think because of Scott's history as a writer, they tried to work with him and tried to credential him for a game," he said. Raab yesterday on the Esquire blog noted he received an e-mail from Heat VP/Sports Media Relations Tim Donovan Monday that read, “Scott: You are no longer welcome at our building and will not be credentialed moving forward. Tim.” Raab wrote, “I've profiled NBA players for national magazines for more than twenty years. … Still, I can't get an NBA credential because -- well, I don't know." He noted he plans to attend both tonight's Suns-Heat game and Friday's Bobcats-Heat game as a fan “with a ticket in hand."

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