SBD/Issue 46/Sports Media

Media Notes

Reds Would Consider
Adding Morgan To Booth

In Cincinnati, David Holthaus reports the Reds "appear interested in adding" Joe Morgan to their broadcast team for the '11 season. Reds COO Phil Castellini said, "We'd absolutely consider it. It would be a home run for our organization and for our fans. But it has more to do with Joe." ESPN last week declined to renew the "Sunday Night Baseball" contract of Morgan, the former Reds star who consults the team on players and community programs. Morgan said, "I don't know if that's what I want to continue to do. I've got some other opportunities. My employment for the Reds is already defined" (CINCINNATI ENQUIRER, 11/15).

RADIO FLYER? In N.Y., Bob Raissman noted the Yankees' radio contract with WCBS-AM expires at the end of the '11 MLB season, and there have "yet to be any serious negotiations" between the two sides. WCBS "probably wants to keep the Yankees," but it is likely ESPN Radio 1050 N.Y. will "stick its beak into the mix." Raissman noted for ESPN Radio 1050, the "process of trying to chip away at WFAN, longtime Mets rights holder, has not been easy." There also has been "talk about the Yankees buying a radio station." But with the "radio biz in the toilet, and in the current lousy economic climate, that is not likely to happen" (N.Y. DAILY NEWS, 11/14).

PICKING UP THE PACE: The GLOBE & MAIL's Bruce Dowbiggin noted NHL Network is "being fine-tuned by the league." The NHL brought in former NFL VP/Programming Charles Coplin to oversee all media content as Exec VP/Content. Coplin "does not necessarily see the network hiring big names the way did with Bob Costas and Peter Gammons, but he does see a stepped-up role in reporting news." He said, "If the right person or persons make sense, we may bring in someone who brings name recognition. But most of all, we want to be the place where people go to hear about the big stories -- particularly in the United States" (, 11/14).

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Join your fellow social media users at the SportsBusiness Journal/Daily Tweetup at the conclusion of Tuesday’s sessions at the FSA Sports Media & Technology conference next week in New York City. Learn how your industry colleagues are generating business through social media. If you’re registered to attend the conference, sign up to attend the Tweetup and have a chance to win an iPad. Visit to register and get more info about the event by following #SMTTweetup.

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