Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SBD/Issue 46/Sports Media
CBS Developing Sitcom Based On The Life Of ESPN's Colin Cowherd
Published November 15, 2010
CBS is "developing a half-hour comedy based on the life of ESPN radio and TV host Colin Cowherd," according to Michael Schneider of DAILY VARIETY. Bill Martin and Mike Schiff will be the writers and Exec Producers of the sitcom, while Eric and Kim Tannenbaum also are Exec Producers. Cowherd also will "serve as a producer" of the show, which comes from CBS TV Studios. Cowherd hosts ESPN Radio's "The Herd With Colin Cowherd," as well as ESPN2's "SportsNation" (DAILY VARIETY, 11/15). HOLLYWOOD REPORTER's James Hibberd reported the Cowherd script "sold as a multi-camera comedy to CBS" (HOLLYWOODREPORTER.com, 11/14).