SBD/Issue 44/Finance

Veritix Secures $100M Credit From Rockbridge Growth Equity


Ticketing outfit Veritix has secured a five-year $100M credit facility from Michigan-based private equity firm Rockbridge Growth Equity to help fund the company's growth strategy. The creation of the line of credit essentially involves Cavaliers Owner Dan Gilbert using one of his ancillary businesses to help support another one of his ventures. In particular, the money is being eyed to help Veritix sign new team and venue ticketing deals through upfront cash advances, now a common practice in the ticketing industry. "This definitely makes us more competitive and levels the playing field between us and our competitors," said Veritix President Jeff Kline. "It also clearly shows the confidence of Dan and Rockbridge in the company, and in our technology."

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