Under Armour Launches Women's Campaign Fox Sports Broadcast Additions TWC Lowers Outlook Due To SportsNet LA WWE Network Hits 700,000 Subscribers NFL Players, Panini Reach Card Deal Rice Apologizes, Calls Suspension Out Of His Control Golisano Reportedly Could Still Bid For Bills Charter Nearing Deal With SEC Net NBA Adds Twitter Handle To Official Game Balls Classified Advertisements
Upcoming Conferences and Events
SBD/Issue 41/Sponsorships, Advertising & Marketing
Brady Signs With Under Armour, Gets Financial Stake In Company
Published November 8, 2010
|Brady Will Appear In Under Armour
Ads Beginning Early Next Year
Patriots QB Tom Brady "recently signed an endorsement deal with Under Armour after his apparel contract with Nike expired last summer," according to Peter King of SI.com. Brady is the "first superstar athlete, and first quarterback, to sign with Under Armour," and he will appear in "commercials and print ads starting early in 2011." He is "getting a financial stake in the company." Under Armour Chair & CEO Kevin Plank said, "Equity was a part of our deal. That was important to Tom, that (a stake in the company) was part of the deal." King notes Brady joins Ravens LB Ray Lewis and Olympic Gold Medalists Michael Phelps and Lindsey Vonn "as the biggies in Under Armour's stable" (SI.com, 11/8). In Baltimore, Andrea Walker reports Brady will "wear the company apparel during practice and will debut a new customized cleat." He also will make "appearances at Under Armour stores" (BALTIMORESUN.com, 11/8). CNBC's Darren Rovell, who first reported Brady and Under Armour were talking about a deal, today wrote on his Twitter feed, "Clear shift in strategy for Under Armour from defensive to offensive players. Now count Boldin, Miles Austin & Brady on roster" (TWITTER.com, 11/8).