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SBD/Issue 38/Sports & SocietyPrint All
The Univ. of Massachusetts’ sports management program announces a landmark gift and corresponding new name today when it becomes home to the massive archival collection of sports marketing pioneer Mark McCormack. Renamed the Mark H. McCormack Department of Sport Management, the program will house a 10,000-box collection of the IMG founder’s documents, photos and other memorabilia spanning a career that began in '60 with a handshake deal with Arnold Palmer. The McCormack family also made a $1.5M gift, which will endow an executive-in-residence program and an international travel program. The family is in Amherst today for a ceremony announcing the gift of the collection, which was pursued by several of the nation’s more prominent sports education programs, including Ohio Univ., Ohio State and Columbia. UMass library staff will assess the collection, which now resides in a warehouse near IMG’s original headquarters in Cleveland, with plans to digitize much of it so that it will be available for study worldwide via the web. In a statement released this morning, McCormack’s son, Todd, explained that the family chose UMass because of its “rare combination of academic commitment, engagement with industry and archival acumen.” Mark Fuller, dean of the Isenberg School of Management, which houses the sports ed program, said, "I was struck by their desire and passion to insure the legacy of their father. That's meaningful. I love that idea. To take someone who was a significant force in that industry and embedding that in a school to insure that legacy is a wonderful thing." McCormack, often described as the originator of the modern sports marketing agency, died in '03 from complications stemming from a heart attack.