Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SBD/Issue 38/Sports Media
Texans-Colts "MNF" On ESPN Down From Week Eight Last Year
Published November 3, 2010
|Texans-Colts "MNF" Aired Up
Against World Series Clincher
ESPN earned a 7.4 U.S. rating and 11.911 million viewers for the Texans-Colts "MNF" matchup, down 3.9% and 3.7%, respectively, from the comparable Falcons-Saints game in Week Eight last year. The Texans-Colts "MNF" telecast finished below the 8.8 rating and 14.95 million viewers for the clinching Giants-Rangers World Series Game Five. However, "MNF" led all programs (broadcast or cable) in young male and adult demos (18-34 and 18-49), helping ESPN to win for the night in those demos. Through eight weeks, "MNF" on ESPN is averaging a 9.2 U.S. rating and 14.626 million viewers, up 2.2% and 1.4%, respectively, from a 9.0 rating and 14.421 million viewers through the same point last season (THE DAILY).
OFFICIAL JUDGMENT: In N.Y., Richard Sandomir writes former NFL VP/Officiating Mike Pereira is "proving the wisdom of his hiring" as a rules analyst for Fox. Pereira this season "has assessed 28 challenges and been vindicated each time by the referees' on-field verdicts." Pereira: "Everybody at Fox is waiting for me to miss one and see how I react." Fox Sports President Eric Shanks said the "worst thing would be to overuse" Pereira. Shanks: "We don't bring him in on every challenge. We force our announcers to know the rules" (N.Y. TIMES, 11/3).
MOSS CREEK: Boston's WFXT-Fox earned a 36.1 local rating for Sunday's Vikings-Patriots game, marking the most-watched program of the week in the market and highest-rated program of the football season locally. The game also ranked as the highest-rated Patriots game since '07. The Patriots are averaging a 32.1 local rating this season, a record-setting pace (Patriots).