SBD/Issue 37/Sports Media

ESPN Sees Best Opening Week Game Since LeBron's Cavs Debut In '03

The Heat’s home opener against the Magic Friday night was ESPN’s most-viewed opening week game ever with 3.8 million viewers, and it ranks as the net’s third most-viewed NBA regular-season game ever. The broadcast earned a 2.3 U.S. rating and was ESPN’s highest-rated NBA opening week telecast since LeBron James’ NBA debut in '03 in a Cavaliers-Kings game, which garnered a 2.8 U.S. rating. ESPN’s four opening week telecasts averaged a 1.7 U.S. rating and 2.620 million viewers, an increase of 54.5% and 60%, respectively, from a 1.1 rating and 1.634 million viewers for the first four games last year (THE DAILY). USA TODAY’s Michael McCarthy notes Magic-Heat "popped ESPN’s best regular-season rating since the first meeting” of the Pistons and Pacers “after their 2004 brawl” (USA TODAY, 11/2).

TOP 10 MOST-VIEWED ESPN NBA REGULAR-SEASON GAME TELECASTS
RANK
GAME
DATE
START (ET)
VIEWERS (000)
1
Lakers-Rockets
1/17/03
9:30pm
4,882
2
Pistons-Pacers
12/25/04
12:30pm
4,325
3
Heat-Magic
10/29/10
7:57pm
3,774
4
Lakers-Suns
2/20/08
9:00pm
3,616
5
Lakers-Suns
10/29/10
10:48pm
3,168
6
Cavaliers-Kings
10/29/03
11:01pm
3,032
7
Celtics-Suns
2/22/08
10:40pm
2,793
8
Cavaliers-Magic
12/25/03
2:30pm
2,734
9
Nuggets-Cavaliers
11/5/03
8:00pm
2,716
10
Lakers-76ers
12/20/02
8:02pm
2,686


CHICAGO HOPE
: Comcast SportsNet Chicago earned a 3.22 local rating for the Bulls home opener last Saturday, marking the net's second-highest season-opening telecast for the Bulls, behind only the Bulls-Nets game from Oct. '07, which earned a 3.47 local rating. Saturday's game is also up 46% from a 2.21 rating for Bulls-Heat on Nov. 1 last year, which was the net's first Bulls telecast of the season (CSN Chicago).

Return to top

Related Topics:

Media

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug