SBD/Issue 37/Franchises

Giants Fans Will Not See "Dramatic" Price Increase Next Season

Giants Have Received 4,000 New Deposits For
Full-Season Ticket Plans For '11 Season

MLB Giants President & COO Larry Baer said that there "will be no 'dramatic' increase in ticket prices" in '11 despite the team's World Series win, according to Andrew Baggarly of the SAN JOSE MERCURY NEWS. Baer: "It's important to make sure the game is priced right for our fans. We won't come out and say, 'Well, we're a World Series team now, so we're doubling your prices.' There may be increases, but they will be modest. We aren't going to double the payroll and we aren't going to double ticket prices." Baer noted that the Giants "have received 4,000 new deposits for full season-ticket plans in 2011, increasing a base that stood at roughly 21,000 this year" (SAN JOSE MERCURY NEWS, 11/2).

NO SLOWING DOWN: The Giants last night completed their World Series win over the Rangers, with the championship marking the first for the club since its move to S.F. following the '57 season. Giants officials said they believe the club, after more than five decades without a title, several prior postseason near-misses, and a near-move to St. Petersburg, Fla., in the early '90s, is now entering a more prominent and prosperous era. "We've been fortunate to accelerate our trajectory and we're going to continue to build on what has been achieved," said Giants Managing General Partner Bill Neukom, who gleefully participated with the players in the clubhouse champagne soaking ritual. Drastic changes, however, are not planned to either ticket prices at AT&T Park or team payroll in '11. "We're trying to grow this methodically," said Baer. "I think in both cases we'll probably be up single-digit [percentages]. I don't see us going crazy." The Giants are attempting to get their season-ticket base back to the high 20,000s, matching the club's sales peak of several years ago (Eric Fisher, SportsBusiness Journal). Neukom: "We're going to celebrate for a while and go to our organizational meetings, not this week but next week, and sort it out as best we can. Just like we did this year, we will burn the midnight oil. We will not go to bed any night without having figured out who we are, where we want to get, how we get there, who can get us there. We can't let up. It's too competitive" (, 11/2).

LOOSENING THE PURSE STRINGS: Rangers GM Jon Daniels yesterday prior to World Series Game Five "shed some light on future plans" for the team, saying that he "expects to have a much bigger checkbook to wield this offseason as he looks to retain his core and build upon it." Daniels: "I've got a general idea of what it's going to be, and it'll definitely be north of where we've been the last couple years. I can't tell you exactly how much north it will be at this point, but yeah, I would expect we'll have the ability to be more active than we have been the last few years" (, 11/1).

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