Chicago Mayor Rejects Cubs' Renovation Requests Facility Notes Arizona State Alters Sun Devil Stadium Remodel Real Salt Lake Reaches Deal For USL Stadium Crew Signs First Stadium Naming-Rights Deal Chargers Fans Vocal At Stadium Forum St. Louis Unveils New Renderings For NFL Venue Some Wrigley Bleachers Won't Be Ready For Opener Plank Offers Insight On New Under Armour HQ Facility Notes
Upcoming Conferences and Events
SBD/Issue 37/Facilities & Venues
Texas Motor Speedway Hopes Garage Party Boosts Season-Tix Sales
Published November 2, 2010
Texas Motor Speedway President Eddie Gossage at Sunday's NASCAR Sprint Cup Series AAA Texas 500 will unveil the No Limits Garage Party for season-ticket holders, according to Cheryl Hall of the DALLAS MORNING NEWS. The 350-foot-long garage "will switch from tending race cars Saturday afternoon to tending bar and offering food for fans on Sunday." A swimming pool "the size of a football field will be built overnight on the lawn and filled with 35,000 gallons of water for wakeboard demonstrations," and NASCAR's "top drivers will take to the stage for a fan Q&A session." Gossage "hopes those left out and looking in will opt to become season-ticket patrons when the 2011 season and the No Limits club revs up in April." Gossage: "I'm drawn to the art of creating that 'I-gotta-go-buy-a-ticket to see that.' There's certain psychology, marketing, promotion and advertising sense that you have. Those things excite me." Gossage said that season-ticket sales are "running 50 percent ahead of last year's pace." Gossage: "We'll probably wind up 18 percent ahead, which is something to be exceptionally proud of." Hall noted a "total of 400,000 race fans are expected" at TMS for the four-day race weekend that begins Thursday (DALLAS MORNING NEWS, 11/1).