Raiders Still Want To Play In Oakland In '19 Cubs Give First Look At Plaza Outside Wrigley Rockies Staying At Coors Field Through '47 COTA Chair Says Liberty Media Should Buy F1 Circuits Manfred Gives High Praise For SunTrust Park Ducks Get Naming Rights For Practice Rink Florida State Football Facility In The Works Where Will Raiders End Up Playing in '19? Mercedes-Benz Stadium Faces Concerns On Roof Nationals Unveil Luxury Seating Section
SBD/Issue 37/Facilities & Venues
Texas Motor Speedway Hopes Garage Party Boosts Season-Tix Sales
Published November 2, 2010
Texas Motor Speedway President Eddie Gossage at Sunday's NASCAR Sprint Cup Series AAA Texas 500 will unveil the No Limits Garage Party for season-ticket holders, according to Cheryl Hall of the DALLAS MORNING NEWS. The 350-foot-long garage "will switch from tending race cars Saturday afternoon to tending bar and offering food for fans on Sunday." A swimming pool "the size of a football field will be built overnight on the lawn and filled with 35,000 gallons of water for wakeboard demonstrations," and NASCAR's "top drivers will take to the stage for a fan Q&A session." Gossage "hopes those left out and looking in will opt to become season-ticket patrons when the 2011 season and the No Limits club revs up in April." Gossage: "I'm drawn to the art of creating that 'I-gotta-go-buy-a-ticket to see that.' There's certain psychology, marketing, promotion and advertising sense that you have. Those things excite me." Gossage said that season-ticket sales are "running 50 percent ahead of last year's pace." Gossage: "We'll probably wind up 18 percent ahead, which is something to be exceptionally proud of." Hall noted a "total of 400,000 race fans are expected" at TMS for the four-day race weekend that begins Thursday (DALLAS MORNING NEWS, 11/1).