SBD/Issue 37/Facilities & Venues

Texas Motor Speedway Hopes Garage Party Boosts Season-Tix Sales


Texas Motor Speedway President Eddie Gossage at Sunday's NASCAR Sprint Cup Series AAA Texas 500 will unveil the No Limits Garage Party for season-ticket holders, according to Cheryl Hall of the DALLAS MORNING NEWS. The 350-foot-long garage "will switch from tending race cars Saturday afternoon to tending bar and offering food for fans on Sunday." A swimming pool "the size of a football field will be built overnight on the lawn and filled with 35,000 gallons of water for wakeboard demonstrations," and NASCAR's "top drivers will take to the stage for a fan Q&A session." Gossage "hopes those left out and looking in will opt to become season-ticket patrons when the 2011 season and the No Limits club revs up in April." Gossage: "I'm drawn to the art of creating that 'I-gotta-go-buy-a-ticket to see that.' There's certain psychology, marketing, promotion and advertising sense that you have. Those things excite me." Gossage said that season-ticket sales are "running 50 percent ahead of last year's pace." Gossage: "We'll probably wind up 18 percent ahead, which is something to be exceptionally proud of." Hall noted a "total of 400,000 race fans are expected" at TMS for the four-day race weekend that begins Thursday (DALLAS MORNING NEWS, 11/1).

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