SBD/Issue 37/Facilities & Venues

Bobcats May Revamp Luxury Seating At Time Warner Cable Arena

Changes To Time Warner Cable Arena
May Result In More Lower-Level Seats

Bobcats executives are "stepping up to the table with a move to revamp some of the luxury seating at Time Warner Cable Arena," according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. Bobcats President & COO Fred Whitfield said that the team "plans to hire an outside consultant soon to study potential changes to the arena’s royal boxes and terrace tables, now priced from $23,000 to $86,000 per season." Some of the seats to be studied are in "areas suitable for watching basketball, but not concerts and other staged events, limiting their sales appeal." Whitfield: "We’re definitely going to look at what we can do with that. Quite honestly, that’s been a tough product for us, primarily because of location, having the right amenities." He added that if the team "wants to make changes, it would work closely with the city and the Charlotte Regional Visitors Authority before taking any action." The Bobcats "have not requested any CRVA or city action yet." Whitfield: "Before we begin anything, we work with our partners at CRVA to discuss what any proposed changes may be. Because it won't just be for us, it will be for the entire use of the facility." Whitfield and Bobcats CMO Peter Guelli said that one option would be to "take out the royal boxes and terrace tables and replace them with more lower-level seating" (CHARLOTTE BUSINESS JOURNAL, 10/29 issue).

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