All NFL Partners See Week 13 Sunday Decline Conference Title Game Overnights Lower ESPN Green Lights Celtics-Lakers "30 For 30" Media Notes CBS Has Deal To Stream NFL Games Mavericks Struggling On Court, In TV Ratings LeBron Happy With Latest SI Award "GameDay" Draws Highest Audience Since '07 Media Notes SI Names LeBron Sportsperson Of The Year
SBD/Issue 36/Sports Media
Deadspin.com Parent Company Changing Blog Format In January
Published November 1, 2010
|Deadspin Going Away From Chronological
Format In Favor Of A Top-Story Model
Gawker Media Founder Nick Denton is "overhauling his sites to broaden their appeal, an attempted transformation that could ripple through the online media industry," according to Jessica Vascellaro of the WALL STREET JOURNAL. The company's nine blogs, including Deadspin.com, beginning in January "will abandon their reverse chronological format for one dominated by a single story, with other posts relegated to a stream of headlines on the right side." Denton said, "I'm out of blogs. I don't want to be the No. 1 blog network anymore. That's like being king of the playground." He added, "I can't bear to look at the current site. It is so constricting." Denton indicated that the new design, which "resembles a newsmagazine, aims to emphasize original work and the growing number of videos on his sites, visited by 17.3 million unique U.S. visitors in September." Gawker Chief Technology Officer Thomas Plunkett said that he "believes the new design will double the network's monthly page views to one billion a year after launch" (WALL STREET JOURNAL, 11/1).