Fowler To Replace Musburger In Primetime Booth ESPN's Reilly Giving Up Online Column For TV Dodgers' Kasten Hopeful For New RSN's Carriage Nickelodeon Launching "Kids Choice Sports" Show Francesa Reaches Simulcast Deal With FS1 NBC Sports, Soccerly.com Reach Content Deal Musburger, Palmer Head To SEC Net "RBI Baseball 14" Images Released MLB Media Notes Rogers Praised For Hiring Of Stroumboulopoulos
Upcoming Conferences and Events
SBD/Issue 36/Sports Media
Deadspin.com Parent Company Changing Blog Format In January
Published November 1, 2010
|Deadspin Going Away From Chronological
Format In Favor Of A Top-Story Model
Gawker Media Founder Nick Denton is "overhauling his sites to broaden their appeal, an attempted transformation that could ripple through the online media industry," according to Jessica Vascellaro of the WALL STREET JOURNAL. The company's nine blogs, including Deadspin.com, beginning in January "will abandon their reverse chronological format for one dominated by a single story, with other posts relegated to a stream of headlines on the right side." Denton said, "I'm out of blogs. I don't want to be the No. 1 blog network anymore. That's like being king of the playground." He added, "I can't bear to look at the current site. It is so constricting." Denton indicated that the new design, which "resembles a newsmagazine, aims to emphasize original work and the growing number of videos on his sites, visited by 17.3 million unique U.S. visitors in September." Gawker Chief Technology Officer Thomas Plunkett said that he "believes the new design will double the network's monthly page views to one billion a year after launch" (WALL STREET JOURNAL, 11/1).