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SBD/Issue 36/Sponsorships, Advertising & Marketing
Published November 1, 2010
|Allaster Optimistic After WTA Lands Three New
Sponsors In '10, Renews Deal With Sony Ericsson
WTA Chair & CEO Stacey Allaster discussed the state of business for the women's tennis tour this weekend at the season-ending WTA Championships, saying, "In 2010, not only did we renew Sony Ericsson, we secured three new sponsors. We had not secured a new sponsor in six years." Allaster noted the WTA has a new relationship with Sweden-based cosmetics company Oriflame, as well as a deal with China-based apparel company Peak under which a "WTA clothing line will launch in 6,000 retail outlets in 2011 in China." Allaster said, "Our third partnership, I really would like to tell you, but I can't. It is signed, and it will be announced in the next couple of weeks." She added, "I think we will have at a minimum one more, possible two more sponsors" (THE DAILY).
DRIVE IN, DRIVE OUT: Andretti Autosport and driver Tony Kanaan have "reached an agreement to terminate their multiyear contract effective immediately," while the Izod IndyCar Series team announced a two-year extension with driver Ryan Hunter-Reay. Team President & CEO Michael Andretti said that the "departure of sponsor 7-Eleven precipitated" the Kanaan move. But Andretti noted that he "is close to announcing a sponsor to replace Izod on Hunter-Reay’s car." As it stands, Andretti Autosport would go into the '11 season "as a three-car team with Hunter-Reay, Marco Andretti and Danica Patrick" (INDYSTAR.com, 10/29).
JUST LIKE BRIAN WILSON DID: In DC, Dave Sheinin wrote Giants P Brian Wilson "might be the most popular Giant of all back in San Francisco." Whether it is his "fan-friendly efforts, or just the public's natural fascination with freaks," Bay Area stores have "sold out of Wilson-style fake beards and the stands at AT&T Park are full of Wilson look-a-likes" and T-shirts that say "Fear the Beard." Sheinin added, "If 'torture' -- the Giants' self-described style of play, which this weekend has them on the verge of the franchise's first World Series title in 56 years -- had a face, it would be Wilson's" (WASHINGTON POST, 10/30).
HEAD IN THE GAME: The GLOBE & MAIL's Bruce Dowbiggin wrote thanks to "Twitter-happy owner Ted Leonsis, no team is more media savvy than the Capitals," and Capitals LW Alex Ovechkin's new TV ad for CCM "has gone viral." Ovechkin explained how the ad, in which he is a "scary disembodied head in a school locker," was made. Ovechkin: "They had me inside a green screen. I had to keep it still. After they did the graphics, all you could see was my head in the locker." He added, "It's perfect for Halloween, I guess. ... My friends back home have seen it on the Internet and they're all calling me to talk about it" (GLOBESPORTS.com, 10/31).
WHEN YOU WISH UPON A STAR: In Houston, Jose De Jesus Ortiz noted the MLS Dynamo’s offseason to-do list includes renewal talks with Amigo Energy for the club's jersey sponsorship. And signing a "major impact player would increase" the Dynamo's "name recognition, thus increasing the value of the team's jersey sponsorship" (HOUSTON CHRONICLE, 10/30).