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SBD/Issue 35/Sports Media
Versus Axes "Daily Line" After Seven Months Amid Low Viewership
Published October 29, 2010
|Versus Ends Association With Sterger
With Cancellation Of "The Daily Line"
Versus has cancelled its daily news show "The Daily Line" after just seven months. A network spokesperson confirmed the move, citing the show's anemic ratings. Since its April debut, "The Daily Line" has averaged just 53,000 viewers for each live show. On Sept. 27, when the show was going against the Packers-Bears "MNF" game, it drew just 8,000 viewers. Versus originally put "The Daily Line" in the 6:00pm ET time slot opposite ESPN's "SportsCenter." After a month, Versus moved it to 11:00pm, but viewers never materialized. The show's cancellation also means the end of Jenn Sterger's association with the network. Sterger, who had been one of the show's hosts since its April launch, is in the middle of a controversy after Vikings QB Brett Favre sent her voice messages and allegedly inappropriate photos. The NFL has launched an official inquiry into the allegations. Versus could replace "The Daily Line" with an NHL news and highlights show, sources said. The show would carry a different name than its current pregame show, which is called "Hockey Central."