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The PBR, NHRA and horse racing each saw 12-month highs in fan avidity in September, according to data from ESPN Sports Poll, a service of TNS Sport. As the NHRA Full Throttle Drag Racing Series entered its Countdown to the Championship at the beginning of the month, 8.9% of avid sports fans said they were "very interested" in the league, compared to 5.9% during the same time period in '09 and a 6.5% average over the past year. The PBR also saw increased levels of fan avidity as the Built Ford Tough Series headed into its home stretch, with 7.9% of avid sports fans saying they were very interested in bull riding. Both the NHRA and PBR also saw 12-month highs among "average" sports fans, those who said they were "at least a little bit interested" in the respective leagues. On the flip side, the LPGA saw its avid fan interest in September reach a 12-month low, as the tour had only a single tournament during the time period. Listed below are levels of interest among avid sports fans (those very interested) for select sports/leagues during the month of September, with comparisons to those sports' 12-month average and levels from September of last year (ESPN Sports Poll).AVID FAN BASES OF SELECT MAJOR SPORTS IN SEPTEMBER '10LEAGUE/SPORTSEPTEMBER
College basketball15.1%16.0%16.1% NBA14.9%15.4%14.1% MMA12.3%14.2%14.4% Extreme/action sports11.6%10.9%12.6% Boxing10.4%10.4%11.1% NASCAR10.3%11.0%11.2% NHL9.0%8.0%6.7% Int'l soccer8.9%8.3%7.1% NHRA8.9%6.5%5.9% PGA Tour7.9%7.9%8.2% PBR7.9%5.8%5.6% Figure skating7.6%9.6%8.0% Horse Racing7.0%5.4%5.1% Non-football/
non-basketball college sports6.8%7.9%7.6%
Pro wrestling5.9%6.6%6.7% MLS5.8%6.1%6.0% Beach volleyball4.8%5.4%5.7% IndyCar4.7%5.3%5.5% WNBA4.3%4.5%5.1% ATP4.1%4.7%6.5% AFL4.1%4.3%3.5% MiLB4.0%4.5%4.0% Bowling3.9%3.2%2.8% WTA3.8%5.3%7.9% F13.4%4.1%2.8% Grand-Am racing3.1%3.2%2.3% Lacrosse2.5%2.0%2.1% LPGA1.7%2.3%1.8%