SBD/Issue 34/The Back of the Book

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  • PBR, NHRA, Horse Racing See 12-Month Highs Among Avid Sports Fans

    The PBR, NHRA and horse racing each saw 12-month highs in fan avidity in September, according to data from ESPN Sports Poll, a service of TNS Sport. As the NHRA Full Throttle Drag Racing Series entered its Countdown to the Championship at the beginning of the month, 8.9% of avid sports fans said they were "very interested" in the league, compared to 5.9% during the same time period in '09 and a 6.5% average over the past year. The PBR also saw increased levels of fan avidity as the Built Ford Tough Series headed into its home stretch, with 7.9% of avid sports fans saying they were very interested in bull riding. Both the NHRA and PBR also saw 12-month highs among "average" sports fans, those who said they were "at least a little bit interested" in the respective leagues. On the flip side, the LPGA saw its avid fan interest in September reach a 12-month low, as the tour had only a single tournament during the time period. Listed below are levels of interest among avid sports fans (those very interested) for select sports/leagues during the month of September, with comparisons to those sports' 12-month average and levels from September of last year (ESPN Sports Poll).

    AVID FAN BASES OF SELECT MAJOR SPORTS IN SEPTEMBER '10
    LEAGUE/SPORT
    SEPTEMBER
    '10
    12-MONTH
    AVERAGE
    SEPTEMBER
    '09
    NFL
    33.0%
    32.8%
    31.4%
    College football
    25.8%
    23.7%
    25.1%
    MLB
    18.8%
    19.3%
    19.3%
    College basketball
    15.1%
    16.0%
    16.1%
    NBA
    14.9%
    15.4%
    14.1%
    MMA
    12.3%
    14.2%
    14.4%
    Extreme/action sports
    11.6%
    10.9%
    12.6%
    Boxing
    10.4%
    10.4%
    11.1%
    NASCAR
    10.3%
    11.0%
    11.2%
    NHL
    9.0%
    8.0%
    6.7%
    Int'l soccer
    8.9%
    8.3%
    7.1%
    NHRA
    8.9%
    6.5%
    5.9%
    PGA Tour
    7.9%
    7.9%
    8.2%
    PBR
    7.9%
    5.8%
    5.6%
    Figure skating
    7.6%
    9.6%
    8.0%
    Horse Racing
    7.0%
    5.4%
    5.1%
    Non-football/
    non-basketball college sports
    6.8%
    7.9%
    7.6%
    Pro wrestling
    5.9%
    6.6%
    6.7%
    MLS
    5.8%
    6.1%
    6.0%
    Beach volleyball
    4.8%
    5.4%
    5.7%
    IndyCar
    4.7%
    5.3%
    5.5%
    WNBA
    4.3%
    4.5%
    5.1%
    ATP
    4.1%
    4.7%
    6.5%
    AFL
    4.1%
    4.3%
    3.5%
    MiLB
    4.0%
    4.5%
    4.0%
    Bowling
    3.9%
    3.2%
    2.8%
    WTA
    3.8%
    5.3%
    7.9%
    F1
    3.4%
    4.1%
    2.8%
    Grand-Am racing
    3.1%
    3.2%
    2.3%
    Lacrosse
    2.5%
    2.0%
    2.1%
    LPGA
    1.7%
    2.3%
    1.8%

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