AAC Incumbents Get 60% Of Realignment Funds NYC FC Owners Still Hopeful On Queens Stadium NYC FC Key To Building Man City Brand Goodell Confirms Date Change For NFL Draft Finebaum Signs With ESPN, SEC Network Microsoft, NFL Unveil $400M Partnership Classified Advertisements Kevin Durant, Others Make Tornado Relief Donations Minding My Business With Jennifer O'Sullivan Stadium Kept South Florida From Getting SB
Sections
SBD/Issue 34/The Back of the Book
Print All-
PBR, NHRA, Horse Racing See 12-Month Highs Among Avid Sports Fans
The PBR, NHRA and horse racing each saw 12-month highs in fan avidity in September, according to data from ESPN Sports Poll, a service of TNS Sport. As the NHRA Full Throttle Drag Racing Series entered its Countdown to the Championship at the beginning of the month, 8.9% of avid sports fans said they were "very interested" in the league, compared to 5.9% during the same time period in '09 and a 6.5% average over the past year. The PBR also saw increased levels of fan avidity as the Built Ford Tough Series headed into its home stretch, with 7.9% of avid sports fans saying they were very interested in bull riding. Both the NHRA and PBR also saw 12-month highs among "average" sports fans, those who said they were "at least a little bit interested" in the respective leagues. On the flip side, the LPGA saw its avid fan interest in September reach a 12-month low, as the tour had only a single tournament during the time period. Listed below are levels of interest among avid sports fans (those very interested) for select sports/leagues during the month of September, with comparisons to those sports' 12-month average and levels from September of last year (ESPN Sports Poll).
AVID FAN BASES OF SELECT MAJOR SPORTS IN SEPTEMBER '10LEAGUE/SPORTSEPTEMBER
'1012-MONTH
AVERAGESEPTEMBER
'09NFL33.0%32.8%31.4%College football25.8%23.7%25.1%MLB18.8%19.3%19.3%College basketball 15.1%16.0%16.1%NBA 14.9%15.4%14.1%MMA 12.3%14.2%14.4%Extreme/action sports 11.6%10.9%12.6%Boxing 10.4%10.4%11.1%NASCAR 10.3%11.0%11.2%NHL 9.0%8.0%6.7%Int'l soccer 8.9%8.3%7.1%NHRA 8.9%6.5%5.9%PGA Tour 7.9%7.9%8.2%PBR 7.9%5.8%5.6%Figure skating 7.6%9.6%8.0%Horse Racing 7.0%5.4%5.1%Non-football/
non-basketball college sports6.8%7.9%7.6%Pro wrestling 5.9%6.6%6.7%MLS 5.8%6.1%6.0%Beach volleyball 4.8%5.4%5.7%IndyCar 4.7%5.3%5.5%WNBA 4.3%4.5%5.1%ATP 4.1%4.7%6.5%AFL 4.1%4.3%3.5%MiLB 4.0%4.5%4.0%Bowling 3.9%3.2%2.8%WTA 3.8%5.3%7.9%F1 3.4%4.1%2.8%Grand-Am racing 3.1%3.2%2.3%Lacrosse 2.5%2.0%2.1%LPGA 1.7%2.3%1.8%




