SBD/Issue 34/Sports Media

Media Notes

Fox Studio Personalities Spent More Time Laughing
Than CBS Counterparts During NFL Week Five

CBS Corp. President & CEO Les Moonves today said that the net is "in a good enough position elsewhere in the company that it no longer needs to spend on sports properties that are loss leaders." Moonves, speaking at the '10 Broadcasting & Cable/Multichannel News OnScreen Media Summit, said, "We are no longer going to bid for loss leaders, we don't need to do that. We don't need to invest in something we will lose money on to help (other parts of the business)." Moonves added that CBS "will have little interest in acquiring the next round of Olympics." Moonves: "Not at the prices they seem to be going for" (BROADCASTINGCABLE.com, 10/28).

FUNNY BUSINESS: The WALL STREET JOURNAL's David Biderman reports an analysis of the Fox and CBS NFL pregame shows during Week Five "shows that the hosts do spend a lengthy amount of time laughing -- sometimes at nothing, sometimes at their own jokes and, occasionally, at things that are funny." The five hosts on "Fox NFL Sunday" "had a combined laughing time of two minutes, 22 seconds," which is "about 11.6% of the 20 minutes, 27 seconds they were shown on set together." CBS' "NFL Today" crew "only laughed for 43 seconds" (WALL STREET JOURNAL, 10/28).

WAITING FOR A GROWTH SPURT: SI.com's Jon Wertheim wrote most tennis fans "agree that Tennis Channel is a force of good," but the "fact remains that too many fans still can't get the channel." Wertheim: "One wishes there was more original and innovative programming -- which, yes, costs money, but will ultimately provide much more viewer satisfaction than reheats of the Doha semifinals, much less World TeamTennis matches from the '70s. With any luck, Tennis Channel picks up full rights to Indian Wells and Key Biscayne and then uses this as leverage in its ... marathon fight against Cablevision et al" (SI.com, 10/27).

FACES MADE FOR RADIO: FOXSPORTS.com's Brian Lowry wrote TV "almost literally morphs into sports radio during chunks of the daytime," but watching radio on television "is every bit as numbing as that sounds -- even with video clips to add visual variety." Producers on "The Dan Patrick Show" "attempt to rectify this drawback by shooting the host from every conceivable angle, and still can't escape that the TV show is akin to staring at guys sitting at office desks for three hours." Meanwhile, the best aspect of Jim Rome's syndicated radio show is an "intimacy that makes listeners focus on the patter he's essentially created." However, that "doesn't fare nearly as well" on TV with ESPN's "Jim Rome Is Burning" (FOXSPORTS.com, 10/26).

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