SBD/Issue 34/Sports Media

Fox Earns 10.4 Overnight Rating For World Series Game One

Fox Earns 10.4 Overnight For World Series
Game One, Down From 13.8 Last Year

Fox earned a 10.4 overnight Nielsen rating for last night's Rangers-Giants World Series Game One from 8:00-11:30pm ET. The rating, as expected, was down from a 13.8 overnight for Yankees-Phillies Game One last year, but up slightly from a 10.3 for Phillies-Rays Game One in '08. Red Sox-Rockies Game One in '07 earned an 11.8 overnight. The game last night earned a 33.9 local rating in Dallas-Ft. Worth and a 35.9 rating in the S.F./Oakland/San Jose market. The game led Fox to a win among all nets in primetime, peaking at an 11.9 rating from 9:30-10:00pm (THE DAILY).

SIGN ME UP: Fox Sports Media Group Vice Chair Ed Goren yesterday said advertiser interest in the World Series has "been unbelievable." Goren, appearing on Sirius XM Radio's "Mad Dog Unleashed" show, said, "The advertisers have bought in. We have done very well in the ad market." He noted Fox has sold every available spot for the World Series, and the price advertisers are paying is "high single digits above last year." Goren: "Our sales guys have knocked it out of the park on baseball and football this year" ("Mad Dog Unleashed," Sirius XM Radio, 10/27).

PATIENCE, PLEASE: Fox' Joe Buck and Tim McCarver appeared on ESPN's "PTI" yesterday, where ESPN's Tony Kornheiser asked them, "Do you have any sense that baseball has been squeezed out this week or recently by the NFL and the NBA?" Buck said, "That's the kind of stuff I think we talk about every year, and this is the kind of a series that I think America will latch on to as it goes deeper into a Game Five, into a Game Six. You get a Game Seven, people will be watching." He added, "If they tune in to these games over the next few nights ... we're going to try and tell the stories of these players, what they're all about, introduce them maybe in a case or two to the people across the country" ("PTI," ESPN, 10/27).

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