SBD/Issue 34/Sports Industrialists

CBS' LeslieAnne Wade To Start New Media Strategy, PR Firm

CBS Sports' longtime PR chief LESLIEANNE WADE is stepping down after 17 years to start her own independent media strategy and PR firm, called Wade Media Management. Wade, who started with CBS in '93, has signed CBS as her new company's first client. CBS says it will name an in-house successor to Wade at a later date. Wade, a Senior VP/Communications, will continue to consult on CBS' sports properties, which include CBS College Sports, Showtime Sports and CBSSports.com.

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