SBD/Issue 34/Sports Industrialists

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  • CBS' LeslieAnne Wade To Start New Media Strategy, PR Firm

    CBS Sports' longtime PR chief LESLIEANNE WADE is stepping down after 17 years to start her own independent media strategy and PR firm, called Wade Media Management. Wade, who started with CBS in '93, has signed CBS as her new company's first client. CBS says it will name an in-house successor to Wade at a later date. Wade, a Senior VP/Communications, will continue to consult on CBS' sports properties, which include CBS College Sports, Showtime Sports and

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  • What I Like.... With Bucks VP/Business Operations John Steinmiller

    Bucks VP/Business Operations
    John Steinmiller

    In our continuing series, SportsBusiness Daily/SportsBusiness Journal asks top sports personalities for their thoughts, ideas, aspirations and likes. Today, Bucks VP/Business Operations JOHN STEINMILLER.

    What I like in an insight: "Aging gracefully is the key to life. When life becomes graceful you have so much more to offer, to put in the kitty, to bring out humor, to bring contentment. This age stuff is all in your mind. The Chinese have a saying, that age is experience, not age" -- AL MCGUIRE.

    An influential person in my career: WAYNE EMBRY, Bucks general manager, 1972-79.

    An out-of-the-box idea: Frozen custard.

    A timeless idea: The #2 pencil ... where great ideas and concepts often have begun for years.
    A sports facility: New Meadowlands Stadium, a collaboration to share time and space by the Giants and Jets.

    A sports event: 7th Game, NBA Finals.

    A strategy: Surround yourself with bright people who work hard, love the fight and will never quit. It helps if they like to have fun, too.

    A brand: adidas.

    A trend: Dynamic pricing.

    A pro league or team business initiative: NBA Cares -- in just five years the league and teams have donated more than $145M to charity, completed more than 1.4 million hours of community services and created 525 places where kids and families live, learn or play.


    A story that bears watching: Merger of Ticketmaster and Live Nation.

    An idea or invention I wish I had thought of: Tollway speed pass.

    A fantasy job: Late night radio talk show host -- anything but sports talk.

    What I like about my job: Working with young people, watching/helping them build their careers with hard work and smiles on their faces.

    Sports: Has relevancy to every demographic worldwide somehow, somewhere, all the time.

    Sports business: Being part of a team competing to win off the court.

    Sports media: Live, one-on-one intelligent conversation with genuine journalists.

    Sports technology: The instant availability of information, opinion, visuals online and via mobile channels.

    Competing: There is always an outcome and you can always do better.

    The future (or direction) of sports business: The interest, demand for and quality of sports content continues to grow and technology continues to enhance the experience at home, in-arena, at work, play and wherever else fans go.

    Sports fans: The innocent excitement and pure joy of young fans meeting their heroes.

    What I would like to change in what I do: Have more time to enjoy the successes, and more easily forget the disappointments.

    See more of in sports: More athletes furthering elementary education and reading initiatives.

    See more of in sports business: Creative sponsorships that combine integrated marketing and cause-related funding for education and childrens' cancer research.

    See less of in sports: The 1% of bad judgment, bad behavior off the field/court/arena.

    See less of in sports business: Labor unrest.

    Steinmiller Would Like To See
    College Players Stay In School 

    See different: College basketball players stay in school for four seasons.

    Eliminate: Unprepared interviewers on live telecasts; athletes and coaches offering clichéd answers.

    What I don't like in a pet peeve: Public displays of poor manners and bad language and the lack of common courtesy.

    In sports: Sloppy reporting, incorrect facts, personal vendettas.

    In business: Poor customer service.

    About sports fans: I love them all.

    What I like in heroes: Doctors, elementary school teachers, committed clergymen and women.


    Teams: The Bucks, of course. Milwaukee Brewers (my son is media relations manager), Chicago Cubs, Marquette Golden Eagles.

    City: Milwaukee, Wisc. -- the most accessible pro sports family town in America.

    Possession: ERNIE BANKS autographed jersey and ball.

    Memento: A black-and-white, game-action photo of Kareem Abdul-Jabbar, Oscar Robertson, JERRY WEST and WILT CHAMBERLAIN in a four-foot square of court in the Forum, 1973 playoffs.

    Time of year (because): July -- the best weather, best holiday (the 4th) and best time to recharge.

    Music: BRIAN WILSON Reimagines GERSHWIN; Motown Sounds; The Beatles.


    Books: "Networking Is a Contact Sport" by JOE SWEENEY.


    Magazines: Wired, ESPN The Magazine, Vanity Fair, Teen Vogue (for which my daughter is a fashion editor).


    Chores: Great at light-bulb replacement, sweeping and grocery shopping.

    Trips: Any road trip with wins.

    Movies: "Miracle on 34th Street," "Hoosiers."

    TV: "SportsCenter," "Mad Men."

    Concerts: PAUL MCCARTNEY, Bradley Center, 2002; Chicago, McCormick Place Theater, 1970.

    Artist: LEROY NEIMAN.

    Food: Raspberries.

    Dessert: More raspberries.

    Drink: Original Mountain Dew.

    Scent: Marquette University's Clybourn Street Gym.

    1955 Chevrolet Convertible One
    Of  Steinmiller's Favorite Cars

    Vacation spots: Anywhere, anytime with my wife CORINNE -- I owe her 31 years' worth.

    Cars: 1955 Chevrolet convertible.

    Aftershave: Never.


    Quote: LEONARD KOPPETT, NBA journalist/New York sportswriter on the NBA: "The essence of the game is deception."

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  • Executive Transactions

    Negro Leagues Baseball Museum Exec Dir GREG BAKER "resigned effective Tuesday." No reason was given for his departure after less than two years on the job (K.C. STAR, 10/28)....ESPN Star Sports appointed THOMAS FINN CFO & Senior VP, replacing GLORIA DUNN, who is relocating to the U.S. Finn will report to ESPN Star Sports Managing Dir MANU SAWHNEY (ESS)….Bridgestone Arena promoted BROCK JONES to VP/Booking and RANDY FOSTER to Dir of Event Services (Bridgestone Arena)....Learfield Sports hired RYAN MCDONALD as Account Exec for its Univ. of Minnesota property. McDonald most recently spent four years in the same position for the AHL Chicago Wolves (Learfield Sports).

    Do you have an executive announcement? If so, please send to


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  • Names In The News

    Ecclestone Showing No Signs Of
    Slowing Down On 80th Birthday

    REUTERS' Alan Baldwin profiled F1 Management Chair Bernie Ecclestone, who turns 80 years old today but has "no intention of giving up his globe-trotting, deal-making lifestyle for an armchair and slippers any time in the next decade." Ecclestone: "Retire? Why? I need the money, I can't afford to retire." McLaren-Mercedes Team President MARTIN WHITMARSH said of Ecclestone, "He's an extraordinary individual, when you think of an 80-year-old who is still rushing around in the way he is and the energy that he has." FIA President JEAN TODT added, "I must say it is extraordinary to see this guy, days before he is to be 80, how motivated, how switched on he can be" (REUTERS, 10/27).

    SHIELDING THEIR EARNINGS: In London, Sam Wallace reported top EPL players are "using a major tax loophole to protect their multi-million pound salaries from the tax authorities." Sources said that around 75% of EPL clubs are "now using a scheme known as EFRBS to allow players to avoid up to 50 per cent of income tax." The scheme has "come into the mainstream over the last 18 months as clubs try to find a way around the problem of losing out to clubs from across Europe on players put off by the new 50 per cent top level of income tax that will be introduced in April" in the U.K. It is "understood that many leading Premier League clubs" have used EFRBS "in order to make their offers to players even more attractive" (London INDEPENDENT, 10/28).

    COME ON IN: The den from late Basketball HOFer JOHN WOODEN's home "has been painstakingly recreated in a glass-enclosed exhibit that opened to the public Wednesday at the UCLA Athletic Hall of Fame inside the J.D. Morgan Center." The den "served as Wooden's office and social gathering spot after he retired" as UCLA men's basketball coach in '75. Every item is "authentic except the new carpeting and the bookshelf, an exact replica" (L.A. TIMES, 10/28).

    REAL ESTATE BEAT: Homebuilder MICHAEL DUBB yesterday said that Islanders Owner CHARLES WANG is giving him the "right to build on his 144 acres" of property in Plainview, N.Y. Dubb said that he "hopes to build a residential development on the site." The Shinnecock Indian Nation "was eyeing the same swath of wooded land as a potential casino site" (NEWSDAY, 10/28)....Knicks F AMAR’E STOUDEMIRE is renting a “coveted $37,500-a-month, five-bedroom penthouse” in Manhattan’s West Village that has 4,500 square feet of terrace space (N.Y. POST, 10/28).

    FROM THE COURTS: Former Oilers Owner PETER POCKLINGTON yesterday was sentenced to “six months of home detention for making false statements” in his bankruptcy case. Pocklington also will serve two years probation, pay $3,000 in fines and “perform 100 hours of community service” (AP, 10/27)….U.S. District Judge JANET BOND yesterday ruled that Connecticut voters “can wear apparel decorated” with the WWE logo to the polls on election day. Former WWE CEO LINDA MCMAHON is a candidate for the state’s vacant U.S. Senate seat (HARTFORD COURANT, 10/28).

    Willis, Toews Offer Workout
    Tips In Men's Health Issue

    NAMES: Former Dodgers CEO JAMIE MCCOURT this winter is teaching a graduate course at UCLA titled, “The Pursuit of Leadership: Women in a Man’s World” (L.A. TIMES, 10/28)....T'Wolves F KEVIN LOVE has "agreed to do a regular blog during the season for" Love posted comments before last night's game against the Kings, "including a light-hearted jab at teammate MICHAEL BEASLEY's preference for Flintstone vitamins" (ST. PAUL PIONEER PRESS, 10/28)....The November issue of Men's Health features workout tips from Blackhawks C JONATHAN TOEWS, 49ers LB PATRICK WILLIS, MMA fighter JOSH KOSCHECK and triathlete CRAIG ALEXANDER (THE DAILY)....Former Bruins PR Dir NATE GREENBERG will be inducted into the Massachusetts Hockey HOF on Nov. 10 (BOSTON GLOBE, 10/24)....Cubs co-Owner TODD RICKETTS "apparently got himself fired from a Chicago Cubs maintenance job" during his stint on CBS' "UNDERCOVER BOSS." Ricketts "grew facial hair and wore glasses to affect a different look while working on the grounds crew, as a vendor, in the Captain Morgan Club and even emptying trash outside Wrigley Field during the Aug. 30-Sept. 8 homestand." Ricketts' episode will air Nov. 7 (, 10/25)....PGA Tour Shell Houston Open officials Tuesday announced that proceeds from the $2,145,000 raised from this year's tournament and the Houston Golf Association's other activities have been "put to work in the community" (HOUSTON CHRONICLE, 10/27).

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