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SBD/Issue 34/Sponsorships, Advertising & Marketing
Fox Reportedly Already Sold Out Of Super Bowl Ad Inventory
Published October 28, 2010
Fox has "sold the last of the commercials" for its telecast of Super Bowl XLV from Cowboys Stadium, according to a source cited by Jon Lafayette of BROADCASTING & CABLE. There are usually "a couple of spots remaining up until the weekend of the game, but this year sales have moved quickly." The last two remaining 30-second spots were still unsold earlier this week, but an "unidentified advertiser agreed to pay the $3 million Fox was seeking plus buy time in pregame programming"
(BROADCASTINGCABLE.com, 10/27). Meanwhile, Go Daddy yesterday announced it will advertise in the Super Bowl for the seventh consecutive year. The company bought two 30-second spots during the game and a single 30-second pregame ad for Fox’ broadcast. The ads will feature endorsers Danica Patrick and Jillian Michaels (Go Daddy).