Quote of the Day

"We might start seeing more teams at least support this cause and certainly look at some others."

-- ESPN's Ryan McGee, on NASCAR teams possibly going toward cause-related sponsors after Jeff Gordon announced his deal with the AARP Foundation's Drive to End Hunger ("NASCAR Now," ESPN2, 10/27).

Thursday October 28, 2010 Vol. 17 — No. 34 Print This Issue

Top Stories

  • Fox Sees 10.4 Overnight For World Series Opener

    If last night’s World Series opener is any indication, baseball fans may be in for a thrill ride over the course of the next week. The Giants’ 11-7 win over the Rangers should temper the notion that America would not be interested in this year’s matchup, as Fox draws a 10.4 overnight Nielsen rating. The number is unsurprisingly down from last year’s Yankees-Phillies opener, but is up slightly from the ’08 Fall Classic, something that must put a smile on Fox officials’ faces. The game draws a bigger crowd than any World Series game played at AT&T Park in ’02, and features several Bay Area sports legends in the crowd, including the now regular appearance of Barry Bonds. Giants Managing General Partner Bill Neukom acknowledges the team walks a “fine line” with Bonds’ involvement amid his upcoming trial for lying to a grand jury during the BALCO investigation.

  • Spot On 
    Fox reportedly has sold all Super Bowl inventory more than three months before game; GM using February telecast as part of big Chevy push.

    Fox & Friends
    As its ugly dispute with News Corp. carries into the World Series, Cablevision extends olive branch to fans by offering to pay for online video.

    Beauty Is From Within 
    Magic bring regular-season hoops to Amway Center tonight, but is new arena too distracting?

    Know When To Hold 'Em 
    Ted Leonsis cites time and money constraints as reasons for keeping the Wizards nickname.

    Tallying The Score
    As MLS kicks off its playoffs, regular-season viewership finish down on ESPN2, flat on Fox Soccer.

    Getting In On The Action
    The NFL's PAC handed out almost $600,000 in campaign cash "in its rookie election cycle."

    Charting A New Course
    LeslieAnne Wade leaving CBS after 17 years to start independent media strategy firm, but still will advise network on myriad issues.

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