SBD / Issue 32 / T-Mobile Top NBA Advertiser Last Year

SBD/Issue 32/NBA Season Preview

T-Mobile Topped NBA TV Advertisers In Spending Last Year

Published October 26, 2010

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T-Mobile topped all NBA TV advertisers last season with a total of $7.25M spent during game telecasts, according to data from The Nielsen Co. T-Mobile also topped the rankings for the '08-09 season. Taco Bell ranked second last season with $5.58M spent after finishing ranked fifth two season ago (THE DAILY).

TOP 10 TV AD SPENDERS DURING '09-10 NBA SEASON
ADVERTISER
TOTAL
T-Mobile*
$7.25M
Taco Bell*
$5.58M
Kia*
$4.74M
Warner Bros.
$4.47M
Nike*
$4.41M
MillerCoors
$4.30M
Diageo
$4.12M
Ford
$4.01M
Toyota
$3.99M
Hyundai
$3.94M


NOTES: Figures exclude telecasts on NBA TV. List of advertisers excludes the NBA and its properties. * = official NBA corporate partner.

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