SBD/Issue 31/Franchises

Jordan Meets With Bobcats Fans As Part Of Community Outreach

Jordan To Give Fans Opportunity
To Sit In His Courtside Seats

Bobcats Owner Michael Jordan Friday met with 700 of the team’s season-ticket holders in a “50-minute question-and-answer session that was part seminar, part pep rally,” according to Scott Fowler of the CHARLOTTE OBSERVER. The appearance by Jordan was “part of a broader effort to get him more involved in the community and with the fans.” The team also launched a page on its website where “people can ask him questions directly.” Jordan: “I have to let them touch my mind, or parts of me, to understand. So it's necessary. I have to step outside my comfort zone so that they have the comfort to be a part of us. I totally understand that and I welcome that.” Jordan owns the four seats closest to the Bobcats’ bench, and he said during Friday’s meeting that from “now on he would allow some lucky fans to sit in those seats when he wasn’t there.” He said, “Don’t get too excited, though. I won’t be missing many games.” Fowler reported the Bobcats also are “conducting a marketing study as to whether the club should change its name.” Jordan mentioned that the team “had thought about changing uniform colors, too.” Jordan: “We’re still wavering”(CHARLOTTE OBSERVER, 10/23). He said of changing the Bobcats name, “It’s not a financial thing. It’s a matter of, is it worth it? Is it in our best interest? Do we gain or lose from what we’ve done so far?” (AP, 10/22). Jordan Friday sat for a wide-ranging Q&A with the Charlotte Observer.

LEADING THE WAY: SPORTSBUSINESS JOURNAL’s King & Lombardo take an extensive look at Jordan's ownership and note from Bobcats "upper management, down to the rank and file; from the league office; from minority investors; from sponsors and other business leaders; from all corners, you will hear the refrain, backed by examples that support it." Jordan is "engaged." He is "committed." He is "all-in." NBA Commissioner David Stern: “If you did a survey about how much time an owner spent in the office, (Jordan) would be right up there. He is hands-on with his sleeves rolled up. He is ringing the bell.” Jordan said, “I am a closer. I will step into major deals. If it means dinner, drinks or whatever, I am open to it. But we have to use it sparingly. I am here to help, but I don’t want to do other people’s jobs.” Jordan said that his goal is to turn the Bobcats “into a winner, both in the standings and on the balance sheet; to pass it on to his children as a family legacy.” Jordan: “The biggest investment I have is this team. I have to make it work and I feel like I have found my niche. I am comfortable in this city. I know my way around. And my commitment isn’t just my name” (SPORTSBUSINESS JOURNAL, 10/25 issue). Jordan in yesterday's Charlotte Observer penned an open letter to fans expressing his commitment to the team and community (THE DAILY).

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