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SBD/Issue 20/Facilities & Venues
Football Tailgate Offered At CMS Before Bank Of America 500
Published October 8, 2010
Charlotte Motor Speedway will collaborate with Time Warner Cable and ESPN to offer fans attending the Oct. 16 NASCAR Sprint Cup Bank of America 500 a day-long college football tailgate. The event, which will be called the Speedway Pigskin Bash presented by Time Warner Cable and ESPN, will allow fans to watch up to 20 different college football games in a special area near the Smith Tower and hospitality village. There will be a mobile party bar and food vendors. CMS partner Best Buy will provide 20 flat screen TVs and Coca-Cola will display autographed merchandise from colleges the company is affiliated with in the area. It is the first time the speedway has offered a college football tailgate on raceday, and it illustrates the speedway's effort to make it more appealing for fans to attend the night race. CMS Senior VP/Corporate Sales Dan Farrell said, "We've always talked about doing something with college football and we finally have the partners to pull it off. Fans are going to love it. Now they don't have to miss their favorite team if they want to come out to the race early and beat traffic."