SBD/Issue 19/The Back of the Book

Versus Starts NHL Regular Season In 74.7 Million U.S. Households

ESPN began October in 99.96 million U.S. households, tops among sports networks and up 0.9% from the same period last year. Versus starts October -- and the '10-11 NHL season -- in 74.7 million U.S. homes. The net last October was still involved in a carriage dispute with DirecTV, with 17.9% less households than their current penetration. That dispute lasted until the final six weeks of the NHL season, during which Versus saw game viewership increase 20% from the final six weeks of the '08-09 season. NFL Network and Fox Soccer Channel are also seeing a double-digit percentage hike from the same period last year. Listed below is U.S. household penetration for October '10, with comparisons to the same period in previous years. Also see how select cable sports nets performed in total-day and primetime viewership from the third quarter of this year (THE DAILY).

U.S. HOUSEHOLD PENETRATION FOR OCTOBER
AMONG SELECT CABLE SPORTS NETWORKS
NETWORK
'10 (000)
'09 (000)
'08 (000)
'07 (000)
'06 (000)
ESPN
99,960
99,088
97,742
96,566
92,235
ESPN2
99,931
98,824
97,348
96,243
91,686
Golf Channel
83,368
81,631
82,000
76,798
69,363
Speed
77,091
74,184
73,293
72,916
68,161
Versus
74,707
63,379
73,546
74,020
70,684
ESPNews
74,248
69,841
67,375
62,152
51,712
ESPNU
73,689
n/a
n/a
n/a
n/a
NFL Network
57,299
50,334
41,916
43,942
n/a
MLB Network
55,819
n/a
n/a
n/a
n/a
ESPN Classic
40,848
63,871
63,194
63,187
62,132
Fox Soccer Channel
38,449
34,767
34,317
n/a
n/a

NOTE: Distribution not listed for networks which do not subscribe to daily Nielsen ratings, including NBA TV, NHL Network, Universal Sports, CBS College Sports, Tennis Channel, Big Ten Network, Fox College Sports or any spanish-language cable sports networks.

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