SBD/Issue 19/The Back of the Book

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  • Versus Starts NHL Regular Season In 74.7 Million U.S. Households

    ESPN began October in 99.96 million U.S. households, tops among sports networks and up 0.9% from the same period last year. Versus starts October -- and the '10-11 NHL season -- in 74.7 million U.S. homes. The net last October was still involved in a carriage dispute with DirecTV, with 17.9% less households than their current penetration. That dispute lasted until the final six weeks of the NHL season, during which Versus saw game viewership increase 20% from the final six weeks of the '08-09 season. NFL Network and Fox Soccer Channel are also seeing a double-digit percentage hike from the same period last year. Listed below is U.S. household penetration for October '10, with comparisons to the same period in previous years. Also see how select cable sports nets performed in total-day and primetime viewership from the third quarter of this year (THE DAILY).

    U.S. HOUSEHOLD PENETRATION FOR OCTOBER
    AMONG SELECT CABLE SPORTS NETWORKS
    NETWORK
    '10 (000)
    '09 (000)
    '08 (000)
    '07 (000)
    '06 (000)
    ESPN
    99,960
    99,088
    97,742
    96,566
    92,235
    ESPN2
    99,931
    98,824
    97,348
    96,243
    91,686
    Golf Channel
    83,368
    81,631
    82,000
    76,798
    69,363
    Speed
    77,091
    74,184
    73,293
    72,916
    68,161
    Versus
    74,707
    63,379
    73,546
    74,020
    70,684
    ESPNews
    74,248
    69,841
    67,375
    62,152
    51,712
    ESPNU
    73,689
    n/a
    n/a
    n/a
    n/a
    NFL Network
    57,299
    50,334
    41,916
    43,942
    n/a
    MLB Network
    55,819
    n/a
    n/a
    n/a
    n/a
    ESPN Classic
    40,848
    63,871
    63,194
    63,187
    62,132
    Fox Soccer Channel
    38,449
    34,767
    34,317
    n/a
    n/a

    NOTE: Distribution not listed for networks which do not subscribe to daily Nielsen ratings, including NBA TV, NHL Network, Universal Sports, CBS College Sports, Tennis Channel, Big Ten Network, Fox College Sports or any spanish-language cable sports networks.

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