SBD/Issue 19/Sports Media

IndyCar Series Sees Viewership Bump During Second Season On Versus

IndyCar Viewership Up 16%
On Versus From '09

The '10 Izod IndyCar Series' second season on Versus averaged 366,000 viewers for 12 telecasts, an increase of 16.2% from 315,000 viewers last year, but still a long way from the 778,000 viewers that ESPN/ESPN2 averaged in '08 for 11 races. The season finale Cafes do Brasil Indy 300 at Homestead-Miami Speedway saw a 34% jump in viewers from last year, benefiting from Versus being in 11 million more homes this October compared to the finale in October '09. Versus aired the final seven races of the '10 season, averaging 316,000 viewers for those events. That is up 8.2% from 292,000 viewers for the net's final seven telecasts last year. ABC's four telecasts, which included the Indianapolis 500, averaged 2.696 million viewers, up 2.3% from 2.636 million viewers in '09 (Austin Karp, THE DAILY). SPORTSBUSINESS JOURNAL's Tripp Mickle notes in addition to "television and attendance increases, the series added 14 new sponsors in the last 12 months." Izod IndyCar Series CEO Randy Bernard: "I feel really good about where we’re at. When we did the deal with Versus, it was with long-term thinking and confidence in Comcast. When they’re able to close this acquisition with NBC, it’s going to be a big positive” (SBJ, 10/4 issue).

'10 IZOD INDYCAR SERIES RACE-BY-RACE VIEWERSHIP
DATE
RACE
VENUE
NET
START (ET)
VIEWERS (000)
3/14
Sao Paulo Indy 300
Streets of São Paulo
Versus
11:54am
411
3/29
Honda Grand Prix of
St. Petersburg*
Streets of St. Petersburg
ESPN2
n/a
n/a
4/11
Indy Grand Prix of Alabama Barber Motorsports Park
Versus
3:49pm
310
4/18
Toyota Grand Prix of Long Beach Streets of Long Beach
Versus
4:21pm
490
5/1
Road Runner Turbo Indy 300 Kansas Speedway
ABC
1:30pm
969
5/30
Indianapolis 500 Indianapolis Motor
Speedway
ABC
1:00pm
5,793
6/5
Firestone 550k Texas Motor Speedway
Versus
8:04pm
518
6/20
Iowa Corn Indy 250 Iowa Speedway
Versus
2:07pm
400
7/4
Camping World Grand Prix at The Glen Watkins Glen Int'l
ABC
3:30pm
1,085
7/18
Honda Indy Toronto Streets of Toronto
ABC
3:30pm
1,348
7/25
Honda Indy Edmonton Edmonton City
Centre Airport
Versus
5:45pm
322
8/8
Honda Indy 200 Mid-Ohio Sports
Car Course
Versus
3:11pm
344
8/22
Indy Grand Prix of Sonoma County Infineon Raceway
Versus
5:41pm
386
8/28
Peak Antifreeze Indy 300 Chicagoland Speedway
Versus
7:42pm
375
9/4
Kentucky 300 Kentucky Speedway
Versus
8:43pm
251
9/19
Indy Japan 300 Twin Ring Motegi
Versus
12:04am
181
10/2
Cafes do Brasil Indy 300 Homestead-Miami
Speedway
Versus
6:53pm
360

NOTE: * = race was scheduled for ABC, but was rained out on Sunday and run on the following Monday on ESPN2.

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