Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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NASCAR Gets The "South Park" Treatment
In Season Premiere Of Comedy Central Show
Comedy Central last night aired the season premiere of "SOUTH PARK," which featured a NASCAR theme. The episode begins with Cartman crying over a homework assignment to write about what he wanted to be when he grows up. Crying in front of his locker, Cartman told Stan and Kyle, "When I grow up I want to be something that I know I can never be, Stan! … I want to be a NASCAR driver, okay? When I see the car races on TV, those loud engines and peely wheels, it's so cool." He added, "I have to face facts: NASCAR is only for poor and stupid people. I don't have what it takes!" The boys later attended the Denver 300, where Dale Evans, driver of the No. 34 Dubois car -- which looked very similar to JEFF GORDON's No. 24 Dupont car -- was tricked out of his car so Cartman could takeover his ride. Before completing one lap, Cartman was racing the wrong way on the track, causing one wreck that forced a car through the trackside catchfence that killed 11 spectators in the crowd, and then wrecking himself in the trackside lake. To become "stupid," Cartman ingested several different Vagisil products that claimed its use "may lead to short-term memory loss." Later, a character named Jeff Hammel, who introduced himself as Vagisil Founder & CEO, appeared at Cartman's house and said, "Your NASCAR stunt has brought a lot of attention to Vagisil. … We realize NASCAR can do a lot for product recognition, and so Vagisil has a little present for you." Outside of Cartman's house was parked the Vagisil No. 5 car, with Hammel asking Cartman to drive in the next race.
TRADIN' PAINT: At the next race, several NASCAR drivers including DALE EARNHARDT JR. (wearing a Bud racing suit), JIMMIE JOHNSON (wearing a Lowe's racing suit), TONY STEWART (wearing an Office Depot racing suit) and DANICA PATRICK (wearing a Go Daddy racing suit) appeared at a press conference where Cartman antagonized them. Cartman: "Bring it on Earnhardt, you scared of the competition? I'm just as poor and stupid as you! I'm gonna drive and I'm gonna go fast and I'm gonna turn to the left sometimes!" Later, Cartman told Butters, "I really think I can hold my own against these guys. A little worried about that Jimmie Johnson guy, though. He seems dumber than spit. And that Danica Patrick chick, whew! We're going to need to get ever poorer and stupider." Kenny, who is a big NASCAR fan, was watching "PTI" which featured the likenesses of ESPN's TONY KORNHEISER and MICHAEL WILBON on-screen, with "Kornheiser" saying, "People who weren't sure what to think of NASCAR are more sure today after a NASCAR driver released bigoted and ignorant statements on his podcast." During the next race, Cartman wrecked several cars during the pace lap and many more during the actual race. At one point, every car except the Vagisil car had crashed, with Hammel noting of the potential victory, "This is such a great day for Vagisil. Our product awareness will be at an all-time high." But Hammel's wife later jumped into Jimmie Johnson's wrecked car and proceeded to wreck the Vagisil car and win the race. Cartman: "I thought I could just waltz onto a racetrack and do what these people do. But … the truth is, I'm just too smart and with how smart I am I'll always be successful and therefore have money. I just have to accept I'm too smart and rich for NASCAR" ("South Park," Comedy Central, 10/6).
In Louisville, Gregory Hall reports Churchill Downs Inc. President & CEO BOB EVANS has "received a six-year extension," through Aug. 14, 2016. The new contract "sets his base annual salary at $550,000 and allows reviews for increases." Meanwhile, in an filing Monday with the SEC, CDI announced that 64 people "likely will be fired by the end of 2011 as a result of its acquisition of the Youbet.com Inc. account wagering service." Some of the employees "could be or may have already received offers to relocate within the company" (Louisville COURIER-JOURNAL, 10/7).
EXECS: Just Marketing Int'l (JMI) promoted Exec VP/Client Services JON FLACK to President & COO and General Counsel WES ZIRKLE to Corporate Secretary. Zirkle will have oversight over JMI's corporate governance. The company also appointed KEVIN THIMJON Chief Administrative Officer. Thimjon will retain his title as CFO and will lead the Finance & Administration department (JMI)….MSG Promotions named MAURA TOPPER Account Exec (MSG Promotions)….The Single-A Advanced California League Stockton Ports named TIM POLLACK Ticket Manager. Most recently, Pollack was Inside Sales Rep with the Triple-A PCL Fresno Grizzlies (THE DAILY).
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Detroit Free Press columnist MITCH ALBOM is "writing a play" on late Tigers broadcaster ERNIE HARWELL. The play, "ERNIE," will depict Harwell "at many ages." A portion of the proceeds "will go to several of Harwell's favorite charities" (DETROIT FREE PRESS, 10/7).
Jackson Recognized By City Of
Philadelphia For Foundation Work
GIVING BACK: Habitat for Humanity is "looking to help 45 families construct new homes in conjunction with Super Bowl XLV in Arlington." Six North Texas Habitat for Humanity affiliates are "collaborating on a build that would surpass the record of 38 set" when Houston hosted Super Bowl XXXVIII (DALLAS MORNING NEWS, 10/7)....The Feb. 25-28 PGA Tour Waste Management Phoenix Open this year raised $4.4M for local charities. Charitable donations were up from $4.3M in '09 (ARIZONA REPUBLIC, 10/7)....Eagles WR DESEAN JACKSON has “received a resolution” from the city of Philadelphia, “recognizing him for the work of the DeSean Jackson Foundat10n in raising awareness about pancreatic cancer and working to find a cure” (PHILADELPHIA DAILY NEWS, 10/7).
NAMES: NASCAR Media Group, ESPN and The 909 Group Founder MAX SIEGEL are "teaming up" for a movie about WENDELL SCOTT, the "first black NASCAR driver and race winner." The film will air on ESPN in February as part of Black History Month (ROCK HILL HERALD, 10/7)....NASCAR and Coca-Cola starting Nov. 18 will host a two-day fan fest in Miami featuring a free concert headlined by the Zac Brown Band. The fan fest will be held in conjunction with the Nov. 21 Ford 400, the final race of the Chase for the Sprint Cup. The concert will be streamed live on NASCAR.com (NASCAR)....The World Golf HOF in May will induct former President GEORGE H.W. BUSH, alongside golfers ERNIE ELS, JUMBO OZAKI, DOUG FORD and JOCK HUTCHISON (JACKSONVILLE.com, 10/6)....ESPN Senior Motorsports Producer NEIL GOLDBERG was arrested Tuesday for “peering into a neighbor’s window and masturbating while she was getting dressed.” Police said that Goldberg admitted to the crime. He posted bail and is scheduled to appear in court later this month (COURANT.com, 10/6). ESPN VP/Communications MIKE SOLTYS said that ESPN is "'looking into' the matter and Goldberg will be not be involved in weekend NASCAR coverage" (USA TODAY, 10/7).
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