SBD/Issue 19/Sponsorships, Advertising & Marketing

Rays Finalizing Deal To Sell BRaysers At Local Saks Fifth Avenue

Rays' Plaid Jackets Will Cost Around $300
At Tampa Saks Fifth Avenue

Rays Senior VP Mark Fernandez said that the team is "finalizing details to sell" the "BRayser" that members of the club occasionally wear on road trips "at Saks Fifth Avenue in Tampa's International Plaza by this weekend," according to Krueger, Van Sickler, Smith & Penn of the ST. PETERSBURG TIMES. Fernandez added that each jacket will be custom-made through N.Y.-based designer Julia Alarcon, "who calls Tampa home and who made the team's blazers." The jackets will sell "for around $300." Official MLB apparel "including Rays caps with plaid bills and playoff shirts with plaid lettering are popular items at Tropicana Field and the Rays' team store in downtown Tampa." Fernandez: "MLB was actually an even more enthusiast about it than us" (ST. PETERSBURG TIMES, 10/7). Meanwhile, WFTS-ABC's Jeff Butera reported Tampa-area company Smack Apparel Tuesday "released a new t-shirt design that parodies the 'BRayser.'" The shirt is a "simple white t-shirt, but it has a 'BRayser' design stamped on the front." Smack Apparel is "not licensed, so they are not able to use the Rays logo or team name." Smack Apparel Owner Wayne Curtiss said that the shirts would be available at local retailer Sports Fanatic "as early as Tuesday night" (, 10/5).

TOO CARRIED AWAY WITH PLAID? Rays manager Joe Maddon prior to the start of the postseason encouraged fans to wear the team's plaid colors to Tropicana Field, saying, "Real men wear plaid." ESPN's Jim Rome said, "Real men don't wear plaid. Bagpipers and the Brawny man, maybe. Real men, no. I mean, who are you -- a Manager of the Year candidate or Eddie Vedder?" Rome added, "You'd think the Rays would just want their fans to come to the game regardless of what they're wearing" ("Jim Rome Is Burning," ESPN, 10/6).

YOUR LOVE IS MY DRUG: The WALL STREET JOURNAL's Conor Dougherty reports since Giants P Tim Lincecum's citation for marijuana possession in '09, T-shirts "emblazoned with some variation of 'Let Tim Smoke' are big sellers online and outside AT&T Park" (WALL STREET JOURNAL, 10/7).

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